Deere: Australian Farmers Need to Get Smarter About Using Data
Global machinery giant John Deere says now that digital agriculture has moved into mainstream Australian agriculture, it’s time for local farmers to get smarter about using their data, reports the North Queensland Register.
John Deere Australia’s precision agriculture manager Benji Blevin said data collection can be overwhelming so farmers should not “collect data for data’s sake”.
“Instead, ask yourself: What do I want to get out of collecting this information? What do I need to put in place to get those results?” he said.
“Once you’ve identified your goals, take a structured approach to digital agriculture so it is possible to measure and strive for improvement.”
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Blevin said just as farmers would not take a machine into the field without it being set up correctly, the same applied to properly setting up their “digital ecosystems”.
“It is important to take the time to set up your digital assets so you are collecting the right information for your needs,” Blevin said. “Setting up boundaries, guidance lines, chemicals, varieties and any other key inputs before heading into the paddock will save time and enable more accurate collection of data which in turn means it’s usable and actionable.”
Continue reading at North Queensland Register.
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