CNH Industrial Acquires AgDNA
CNH Industrial N.V. has announced its agreement to acquire AgDNA, a leader in Farm Management Information Systems (FMIS), reports CropLife. This acquisition will enable CNH Industrial’s customers, and those of third-party agricultural machinery, to benefit from AgDNA’s single point data integration, mapping, and analytical tools. Paired with CNH Industrial’s agricultural brands’ fleet management telematics, the combined solution will empower farmers and agribusinesses to consolidate a wide range of agronomic data streams, arising from a range of inputs such as machine, agronomic and third-party data – including crop prices and weather information – into a single platform, to facilitate expedited decision making. As this open platform works across data sources and brands, it effectively standardizes all data inputs, making it possible for mixed fleet owners to view all data in a uniform manner in one place.
In line with CNH Industrial’s longstanding approach to data control, farmers will continue to control all data utilized by the system as well as maintaining the ability to use the variety of in-house and third-party applications that best suit their farming operation. Furthermore, the acquisition of AgDNA complements CNH Industrial’s existing range of precision farming software solutions partnerships.