An inspirational keynote speaker can be to a conference what an apéritif is for a good meal: a great start to a rewarding experience. Which is why I’m pleased to announce that worldwide best-selling author and speaker Dr. Kevin Freiberg will return to Seattle, WA, to kick off the 2020 PrecisionAg® VISION Conference, hosted for the fourth year by Meister Media Worldwide and PrecisionAg Global.
For those who missed this year’s VISION Conference in January — and I’m sorry if you did — Freiberg wowed attendees with an hour-long call to arms entitled “Innovate or Perish.”
How to top that?
Well, my colleague Paul Schrimpf and I teleconferenced with Freiberg recently to begin answering that very question for the 2020 conference — which will be held Jan. 14-16, 2020, once again at the beautiful waterfront Hyatt Regency Lake Washington (a source of inspiration in and of itself).
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Without giving too much away, the three of us riffed on a number of topics but we kept coming back to one major motif: Change is scary, and anyone hoping to win over a grower, customer, or colleague to precision agriculture and digital farming solutions needs to be a thought leader who understands digital trends and how they intersect and can place them into the larger context — the “System of Systems” as we’ve themed the 2020 conference.
The result is Freiberg’s opening keynote: “Change is a Choice: Take Five Big Steps That Will Help Your Customers Leverage the Promise of Precision.”
Freiberg will both inspire and challenge you. He’s worked with a wide range of business groups, but he’s also a former Midwestern boy whose clients in the ag sector have included AGCO, Bayer CropScience, Simplot, and Wilbur-Ellis. His presentation alone is likely to be worth the price of admission.
Be sure to register now to join us for the 2020 VISION Conference.
Hope to see you in Seattle.