Market Watch December 15, 2021
Paul Schrimpf
Schrimpf, an award-winning journalist, has covered the agriculture market since 1998. He is Group Editor of the Agribusiness Group at Meister Media Worldwide, with full editorial responsibility for CropLife®, CropLife IRON, and PrecisionAg® Professional.
Digital Farming September 23, 2021
CoBank Report Asserts Precision Services are Essential to Future of U.S. Ag Retail
Ag retailers’ path forward may be to expand their precision service offerings and capture more income from consultative service, according to a new CoBank report.
Data Management September 3, 2021
EarthScout Sees Potential in 24-7 Data Collection Platform
CEO Troy Schmidtke has led team of experts to develop an in-field sensing technology that collects predictive micro-climate and soil data.
Market Watch August 31, 2021
Raven’s OMNi Platform Is on the Move
Through its OMNi platform, Raven is rolling out its master plan to move autonomy forward at U.S. farm events this summer and fall.
Market Intelligence August 26, 2021
Semios Makes Big Bet With Agworld Acquisition
Semios’ in-season monitoring expertise with Agworld’s agronomic planning tools will be an interesting case study to watch in the months and years ahead.
Farm to Fork August 17, 2021
Regrow Raises $17 Million Series A Funding to Scale Carbon Market Monitoring and Verification
As carbon sequestration initiatives continue to roll out, there is a simultaneous push to ensure programs are transparent, accurate, and actionable.
Industry News July 30, 2021
Industry Mourns Passing of Dr. William Raun, Technology Innovator and Inspirational Mentor
Raun, a key member of the development team that created the GreenSeeker sensor and world-renowned contributor to the understanding of nitrogen efficiency, passed away on July 25 at age 64.
Digital Farming April 8, 2021
Tech Hub Live Set to Launch as Precision Ag Market Gets ‘Weirder and Wilder’
From the impact of the pandemic on customer engagement to the growing interest and investment in sustainability, this is shaping up to be an interesting conference.
Market Watch March 2, 2021
Deere Launches See & Spray Select Technology
There has been plenty of speculation and anticipation over what the initial release of new machine capabilities would be, and now the wait is finally over.
In-Field Technologies January 11, 2021
Technology in Agriculture: It’s Our Game to Win
As technology and agriculture continue to evolve as they intersect, we as an industry must continue to connect, interact, and collaborate.
Market Watch July 22, 2020
Climate Corp. Adds Accomplished Tech Leader as Chief Product Officer
An agriculture company has successfully lured a tech industry standout to take on a significant role in shaping its future.
In-Field Technologies February 26, 2020
Why Semios Is Getting Technology Deployment Right
Semios is really the essence of a successful technology deployment in agriculture – combining the right technology and systems with boots-on-the-ground interactivity with the growers.
Vision Conference December 15, 2019
Tech Challenges and Opportunities in U.S. Commodity Crops (PODCAST)
Jonah Kolb of Moore & Warner joins PrecisionAg’s Paul Schrimpf for a discussion of data and technology in the near and medium term for precision...
Vision Conference December 9, 2019
A Year of Ag Company Collaboration Sets Stage for the New System of Systems in 2020
The PrecisionAg® VISION Conference returns to Seattle in January, bringing together the people and companies that will drive digital agriculture forward in the next three to five years.
Vision Conference December 9, 2019
U.K. Research on Robotics and Automation (PODCAST)
Jess Lowenberg-DeBoer of Harper Adams University in the U.K. discusses current research initiatives at the school, and makes the case for the value of robotics in...
Vision Conference December 9, 2019
Improving Data Resolution and Value (PODCAST)
PrecisionAg Group Editor Paul Schrimpf talks with Jordan Winkler of Descartes Labs about the opportunities and challenges inherent on the data side...
Data Management July 11, 2019
Precision Perspectives: Tech Challenges and Opportunities in U.S. Commodity Crops
https://youtu.be/4vUynG5Wrl4 Jonah Kolb of Moore & Warner joins PrecisionAg's Paul Schrimpf for a discussion of data and technology in the near and medium term for precision agriculture stakeholders working in the U.S. Midwest....
Robotics | Automation June 25, 2019
Precision Perspectives: UK Research on Robotics and Automation
https://youtu.be/8xbyvIclbp8 In this episode of Precision Perspectives, Jess Lowenberg-DeBoer of Harper Adams University in the U.K. discusses current research initiatives at the school, and makes the case for the value of robotics in grain applications....
Industry News June 17, 2019
Nutrien Ag Solutions Customer Portal To Feature BASF’s xarvio Scouting Tool
Nutrien Ag Solutions is demonstrating its drive to collaborate with key industry partners with the announced addition of BASF’s xarvio SCOUTING application within its Customer Portal. The app is designed to enable growers and agronomists to "instantly and accurately...
Drones | UAVs June 10, 2019
What’s Next for Agricultural Drones?
Last month I made the trek to downtown Chicago to attend the annual conference of the Association for Unmanned Vehicle Systems International (AUVSI), mercifully shorthanded to the event known as XPONENTIAL. This year was the eighth edition of the meeting,...
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