Analytics
January 24, 2018
Bringing sustainability to scale and shaping the future of farming requires collaboration across the supply chain, starting with growers and their trusted partners. Growers rely heavily on their local retailer advisors for recommendations and services that will drive productivity,...
Data Management
January 23, 2018
Blockchain technology has several uses in the agriculture industry:
Documentation for certifications. One of the most aligned applications is providing documentation and authentication of records for crop or livestock certifications. For crop certifications, the use of a blockchain allows for...
Data Management
January 17, 2018
My friends, as many of you told me repeatedly throughout the last 12 months, 2017 was an interesting year in Ag Tech.
We witnessed needle-moving mergers and acquisitions (Deere-Blue River; AGCO-Precision Planting; FieldReveal, etc.), intriguing product launches (SmartFirmer, Sentera's Phoenix...
Data Management
January 16, 2018
Probably most professionals who deal with business data have at least heard the term “blockchain” bantered about as potentially the “next big thing” for a wide range of industries, agriculture included.
But what is it? One could imagine a Jerry...
Market Watch
January 11, 2018
It’s always planter season in our shop but now that harvest is done the corn planter is the next piece of equipment on deck for most Midwest farmers. We all know margins are tight and it’s easy to call...
Market Watch
January 9, 2018
At left, Co-Owner Paul Anez with Precision Agronomy Manager Michael Dunn.
Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic matter to hilly fields that...
Market Watch
January 9, 2018
It’s a new year, which means new market challenges. Full service retailers are searching for ways to differentiate themselves and demonstrate value in the marketplace, while also trying to connect with an evolving customer base that wants easy access...
Market Watch
January 9, 2018
I often spend time with growers, talking about their operations, and the processes they go through each season to do what they do on the farm.
Reflecting on the content of these discussions, it’s obvious to me that the volume...
Irrigation
January 9, 2018
Winters Farming farm manager Alex Bergwerff (left) and Ranch Systems marketing and business development manager Hylon Kaufmann discuss water management in Manteca, CA.
As many of us already know, almonds tend to get a bad rap...
Drones | UAVs
January 2, 2018
Data capture is near real-time and on demand with agricultural drones.
There is not a remote sensing platform that is innately better at all things: satellites, manned aircraft, and unmanned aerial vehicles (UAVs) all fill a...
Market Watch
January 2, 2018
With the start of the New Year, I always find myself reflecting on the past year and identifying what worked well and what didn’t to focus on opportunities missed in the previous year. As I looked back in the...
Market Watch
January 2, 2018
Canadian consultant Cory Willness uses hard work, common sense, and exclusive modeling to offer profitable precision agriculture services.
The flaghip product from CropPro Consulting, Naicam, Saskatchewan, may sound like part of a high stakes hostage situation....
Market Watch
December 26, 2017
Ohio State University Professor John Fulton (right) says planter technology has enabled farmers and their trusted advisers to implement on-farm research and evaluation studies to fine-tune seeding prescriptions.
After a busier fall farm show/travel season than...
Market Watch
December 19, 2017
Wabash Valley Services’ precision team includes (from left) Blake Behnke, Dmitri Krajec, Travis Correll, and Assistant General Manager Allen Rusk.
Wabash Valley Service Co. has been at the grindstone on precision agronomy for as long as...
Market Watch
December 18, 2017
Agriculture and the use of digital tools are almost inseparable today. Technology has become much more accessible and data more valuable for decision making. Mobile technology, such as smartphones and apps, have become particularly useful in agriculture.
As someone who...
Market Watch
December 12, 2017
Here at Meister Media Worldwide (MMW) HQ we’re deep in the throes of content planning for 2018.
Our rookie season with the refocused PrecisionAg® Professional brand now squarely in the rear-view, I guess now is as good a time as...
Data Management
December 4, 2017
Some estimates suggest over half of growers’ activities are impacted by weather conditions, from field workability to fertility management to harvest timing. No wonder more companies are entering the weather data and analysis space, either with standalone products or by teaming...
Data Management
November 10, 2017
AgGateway's Grain Traceability Proof of Concept demo at Wilson Farms, Olney, IL, Oct. 26, 2017.
We talk about closed-loop systems quite a bit in modern production agriculture. Having a closed-loop, or completely self-contained, system is ideal...
Market Watch
November 6, 2017
So busy were we at PrecisionAg® in staying on top of this fast-changing industry that we nearly lost sight of an important milestone. Twenty years ago the first edition of PrecisionAg Illustrated – forebear to today’s PrecisionAg Professional and...
Market Watch
September 28, 2017
Ag retail-serviced acres of variable rate technology (VRT), cover crops, rotational soil testing, and other phosphorus-saving strategies continue to grow in the Sandusky River Watershed and the Great Lakes Basin, according to an article on CropLife.com. Sixty-two Great Lakes...