Dr. Aaron Franzen (holding drone) discusses the mechanics of an unmanned aerial system and the value of aerial imagery with precision ag students at South Dakota State University. In its earliest manifestation, the motive for developing...

As wireless sensors become smaller, less expensive, and easier to use, farmers are beginning to deploy themin greater numbers to better detect the wide-ranging soil conditions across their fields. As any farmer can attest, agricultural fields...

We all remember that TV trivia show with good ole Jeff Foxworthy, right? He’d ask an average adult 5th grade level questions while also seeing if a few select 5th graders themselves could outsmart them. It made great TV...

InSiteCDM provides farmers with correlations that reveal the value of specific field practices while pinpointing weak points in their programs to help get the most out of their crops. Bruce Baier is another deeply experienced precision...

Disclaimer: I have never been a crop scout. My intolerance for insects insinuating themselves in places that are competing for the sweat rolling down the back and pant legs would not allow for that career path. But my respect for...

I posed a question in a twitter poll in order to raise awareness of how measurements of biomass from remote sensing have major limitations in a soil applied variable-rate fertilizer program. 324 voters participated. The correct answer? D. There is...

If we look at the title of the article, all of you will come to an answer. These answers will vary depending on who you are, what you do, why you do it, where you do it, and when...

Only great team players who are great teammates, have the potential to get championship results. Each player on the team has a position to fill and a job to do. Great team players are successful because they understand the...

Comedian Mark Mayfield opens Commodity Classic 2018 at the General Session. Once the annual end-of-winter blowout known as Commodity Classic wraps, it basically signals that we've reached go-time for agriculture. The new products, high-yielding seed varieties, and...

As my time as an undergrad comes to a close, I look at the precision ag industry and I see an industry ripe for another breakout year in 2018. The industry has made great strides in the last several...

Last week’s annual National Farm Machinery Show (NFMS) in Louisville, KY, was this author’s first experience attending the mid-winter Midwest equipment classic, and although it’s not quite on the level of an Agritechnica (another first for me this year),...

Farmers need to be open to allowing select companies that interest them to have an inside look at their operation, try a new product, and provide feedback for further development. Water is essential for agriculture. While...

Interdependency is defined as the quality or condition of being mutually reliant on each other. I’m not a huge sports fan but I do enjoy studying team sports. Why? Because they’re great examples of leadership and interdependency. In fact while...

At right, Roger DuMond of Kova Fertilizer shares experience, and a few laughs, with third-year intern Brandon Butz. “Sharing ideas with our younger employees is a joy, and we learn a lot this way,” says...

I’ve seen a lot of ideas and met a lot of people in the agtech world. There have been great achievements but also inevitable failures. There have been good times, bad times, and everything-in-between times, all of which bring...

"The only place success comes before work is in the dictionary.” -Vince Lombardi Those words of wisdom could easily apply to the off-season blueprint followed by Dodge City, KS-based agronomy provider Servi-Tech, a 200-plus employee outfit that annually services...

The Association of Equipment Manufacturers (AEM) joined the Equipment Dealers Association (EDA) on Thursday in making a joint industry commitment to provide comprehensive service information tools to end users of farm equipment for tractors and combines in model year...

Deep in the midst of December downtime, we reached out to three retailers well-versed in running a grower-facing precision ag department and asked them to share what's worked at their outlets and with their sales teams in driving grower...

Via The New York Times: For as long as he can remember, the only thing Matt Gies really wanted to do for a living was repair farm equipment, writes Noam Scheiber and Ben Casselman with The New York Times. But...

With each passing year, we have new experiences, incur a whole new set of challenges, and are taught a variety of lessons. The value in each of those lessons comes from our takeaways, then when we are faced with...