Deere, Precision Planting Deal: 7 Things We Learned

Rather predictably, the recently announced John Deere acquisition of Monsanto’s Precision Planting raised plenty of eyebrows around the office Tuesday morning, pinged the twitter feed without mercy and, I would assume, generated copious texting, phoning and discussion across our nation’s farms and ag retail offices.

What would the acquisition mean for Precision Planting’s large dealer network? How will the new relationship affect data policies and sharing at Monsanto and Deere? And what would become of Precision Planting’s relationship with other equipment manufacturers?

The Climate Corporation, involved in the deal as sellers of the Precision Planting hardware, held a press call on Tuesday to help put out any fires the initial announcement might have started. And after the fact, Deere spoke to us directly.

Here’s seven things we learned about the deal from the presser and other conversations:

  1. The “facilitation” of the wireless connection for data movement between Climate Corp.’s Climate FieldView software platform and John Deere equipment will be undertaken by local John Deere dealers. The Precision Planting dealer network will remain intact to service equipment.
  2. After completion of the deal early next year, Deere dealers will have the opportunity to become Precision Planting dealers, which has a steep training curve and requires certification. Some Deere dealers may take existing collaborations with Precision Planting dealers a step further and look to integrate them into the Deere dealer. As independent entities, Deere dealers are free to take their own approach to this new relationship.
  3. Deere wants very much to retain the entrepreneurial spirit and speed to market ability that Precision Planting has possessed and executed effectively, so integration will likely be measured, Deere manager of media relations Barry Nelson said in an emailed statement.
  4. Climate Corp’s parent company Monsanto will enjoy no back door, exclusive, or enhanced access to grower’s agronomic and machine data unless explicitly approved by the grower. “Our data principles remain the same – the farmer that produced the data on their farm with their machines owns that data – this acquisition does not move data from the Climate system into Monsanto. We take our data privacy policies very seriously,” said Climate VP and COO Mike Stern during the press call.
  5. There is a slight difference in the level of connectivity between Deere’s Application Program Interface (API) partnership agreements and the integration with Climate FieldView, with the FieldView connection sounding a bit more robust than the typical API. According to John Raines, senior VP, agronomic services, data transfer from one machine’s cloud account into another cloud account is possible but also an arduous process for growers. “This real-time connection allows the data to stream from the machine to the cloud and at the same time can be visualized in the cab while simultaneously beamed to Climate’s cloud storage servers.”
  6. The deal is scheduled to be complete in Q1 of 2016, and financial terms of the deal were not disclosed.
  7. Deere’s agreement to acquire European planter equipment manufacturer Monosem will “help accelerate the company’s market reach in precision planting equipment, and adds engineering expertise to further develop planting technology with a focus on helping customers increase their productivity,” according to a communication supplied by Deere. Monosem also has a modest presence in the US market.
Topics: , ,

Leave a Reply

One comment on “Deere, Precision Planting Deal: 7 Things We Learned

  1. Does this mean that the Case IH and Precision Planting partnership will come to an end? They say that their dealer network will stay in tack, but how can Deere allow a competing manufacture remain a dealership for precision planting? Could be quite interesting to see how this plays out!

Systems Management Stories
John Deere Operations Center
Data ManagementMaximize the John Deere Operations Center for Your Customers
August 16, 2018
Today’s farming operation looks different than it did 20, 10, even just a few years ago. Technology continues to shape Read More
Harvest
Data ManagementAre You Ready for This Year’s Digital Harvest?
August 15, 2018
As the days in the Northern Hemisphere slowly get shorter, they are getting longer in the Southern Hemisphere and everywhere Read More
Data Science tablet
Data ManagementMicrosoft, Agile Networks Detail Central Ohio Broadband Expansion Project
August 9, 2018
Agile Networks, a leading provider of telecommunications solutions, and Microsoft Corp. has announced a new agreement to bring broadband internet Read More
Sentera-Gimbaled-Quad-Sensor
Sensors/IoTSentera Gimbaled Quad Sensor Optimizes Crop Health Data Capture
August 7, 2018
Sentera’s Quad sensor is now available in an integrated gimbal-stabilized package for DJI Inspire and Matrice drones. Featuring four fully-customizable Read More
Trending Articles
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in $20 Million Deal
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
1 On 1 With Paul Schrimpf: Simplot’s Allan Fetters
PrecisionAg InstituteOne on One With Simplot’s Allan Fetters
August 8, 2018
Allan Fetters of PrecisionAg Institute partner Simplot Grower Solutions talks about techology trends and key learnings from the recent InfoAg Conference in this exclusive interview with PrecisionAg's Paul Schrimpf. Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
August 1, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More
AmericasIntegrity Ag Group: People Over Precision
July 30, 2018
It’s not every day that this reporter walks into the office of a precision ag dealer, sits across from the Read More
farmer-tractor-tablet
Systems ManagementWhat is Digital Farming — Really?
July 24, 2018
The agricultural community has spent several years synthesizing an operational description for digital farming. In several cases, there have also Read More
Data ManagementInfoAg News: Farmobile Launches DataEngine, Streamlines DataStore Buyer Process
July 17, 2018
Busy times these days out in Leawood, KS, for ag data startup Farmobile, as they continue to – pardon the Read More
Latest News
John Deere Operations Center
Data ManagementMaximize the John Deere Operations Center for Your Cust…
August 16, 2018
Today’s farming operation looks different than it did 20, 10, even just a few years ago. Technology continues to shape Read More
Service ProvidersNew Ag Retail Survey Identifies Key Business Challenges
August 16, 2018
From commodity prices and competition for business to future-proofing the operation, ag retailers shared their challenges and concerns in a recent survey conducted by Proagrica. Read More
WinField’s Joel Wipperfurth On Empowering Data-Driven Decisions
InfoAg ConferenceOne on One with Joel Wipperfurth, Winfield United
August 15, 2018
Winfield United's Joel Wipperfurth discusses ag technology trends and topics during last month’s InfoAg Conference. Read More
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in …
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
Harvest
Data ManagementAre You Ready for This Year’s Digital Harvest?
August 15, 2018
As the days in the Northern Hemisphere slowly get shorter, they are getting longer in the Southern Hemisphere and everywhere Read More
Wheelman-Pro
Industry NewsAgJunction Expands Automatic Steering Market to Smaller…
August 14, 2018
AgJunction, the autosteering company, has introduced Wheelman, a new way for farmers to automatically and accurately steer farm equipment at Read More
Drip-irrigation
Precision IrrigationFertigation as a Precision Agriculture Tool
August 14, 2018
Fertigation is a fertilizer application method in which dissolved fertilizers are delivered to the crop through the irrigation system. This Read More
Events5 Reasons You Should Attend Growing Innovations
August 13, 2018
The specialty crop market is wracked by unprecedented change: labor scarcity, water shortages, pressing demands for increased quality and transparency Read More
Data Science tablet
Data ManagementMicrosoft, Agile Networks Detail Central Ohio Broadband…
August 9, 2018
Agile Networks, a leading provider of telecommunications solutions, and Microsoft Corp. has announced a new agreement to bring broadband internet Read More
AmericasIvy Tech Opens Center of Excellence to Train Tomorrow&#…
August 9, 2018
Students interested in careers in precision agriculture equipment technology or diesel technology now have the opportunity to pursue certificates, technical Read More
1 On 1 With Paul Schrimpf: Simplot’s Allan Fetters
PrecisionAg InstituteOne on One With Simplot’s Allan Fetters
August 8, 2018
Allan Fetters of PrecisionAg Institute partner Simplot Grower Solutions talks about techology trends and key learnings from the recent InfoAg Conference in this exclusive interview with PrecisionAg's Paul Schrimpf. Read More
Corn field sunset
Industry NewsTrimble RTX Correction Technology Now Delivers Two Cent…
August 7, 2018
Trimble has announced that its Trimble RTX GNSS corrections technology can now achieve horizontal accuracies of better than two centimeters. Read More
Sentera-Gimbaled-Quad-Sensor
Sensors/IoTSentera Gimbaled Quad Sensor Optimizes Crop Health Data…
August 7, 2018
Sentera’s Quad sensor is now available in an integrated gimbal-stabilized package for DJI Inspire and Matrice drones. Featuring four fully-customizable Read More
BigDataSmall2
Data ManagementPrecision Agriculture: A Smaller Approach to Big Data
August 7, 2018
Big data is one of the most buzzed-about concepts in our industry. Rarely do we read a newsletter, attend a Read More
Grower-Retailer
Industry NewsAgworld, K-coe Isom Form Strategic Partnership
August 6, 2018
Agworld and K-coe Isom have announced a strategic partnership that will see them integrating business advisory and technology to deliver Read More
Industry NewsAgEagle Acquires Agribotix
August 6, 2018
AgEagle Aerial Systems has signed an agreement to acquire substantially all of the assets of Agribotix, a Boulder, CO-based drone-enabled Read More
Digital-Farming
Systems ManagementImplementing Digital Farming’s Five Major Needs
August 2, 2018
Building a house starts with a plan and then a foundation; it does not start with doors and windows. From Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
August 1, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More