WinField United Details Upgraded ‘Insights’ Capabilities

WinField United has made several strategic investments to strengthen its total agronomy solution for retail and farmer customers, according to a recent press release. The company has expanded its offerings in soil and tissue analysis, crop nutrients, seed, and insights capabilities.

“These investments were purposefully designed to deliver a total agronomy solution for our customers,” said Mike Vande Logt, executive vice president and chief operating officer, WinField United. “Our portfolio will now include seed, crop protection products and crop nutrients, in addition to data, technology tools and agronomic expertise — all focused on helping farmers compete and succeed.”

WinField United has acquired Solum, Inc., a soil testing lab in Ames, IA, as well as Armor Seed, an Arkansas-based seed provider with a stronger presence in the mid-South. WinField United’s Canadian extension has been fully integrated into the business, enabling the company to help provide insights and products to a growing network of retailers.

In addition, the merger of WinField and United Suppliers became final Oct. 1, cementing the partnership between two ag leaders that share a passionate focus on customers; a dedication to providing data-backed, insight-driven agronomic excellence; and a commitment to advancing sustainability in our industry and our world.

New nutrients, broader seed portfolio

With the finalization of the merger between WinField and United Suppliers, the macronutrient products previously offered by United Suppliers are now available in the WinField United crop nutrient portfolio. This expanded range of both macronutrients and micronutrients helps provide farmers with a one-stop shop for all of their crop nutrient needs and, perhaps most important, expert agronomic advice on crop nutrients from boron to zinc.

The acquisition of Armor Seed brings new varieties and hybrids to the CROPLAN seed portfolio in soybeans, corn and wheat. Armor’s geography also extends the reach of CROPLAN into more of the southern United States. Adding Armor Seed to the WinField United portfolio will help enable faster growth in the competitive seed market and provide farmers with expanded seed purchasing options.

Moving soil testing forward

WinField United adds to its testing services with the purchase of Solum, Inc., a company that has introduced new measurement techniques to agriculture. Innovations in development at Solum include soil health testing and DNA testing. WinField United also has upgraded and expanded its capabilities at SureTech Laboratories, its agricultural testing company in Indianapolis that specializes in tissue and soil testing.

Collectively, these endeavors, along with the new WinField United Innovation Center — a hub for product and technology testing and development that opened in September — transition the company to the next level of innovation.

“One of the most important lessons we’ve learned moving through this process is that we need to be open to possibilities and new ways of working,” said Vande Logt. “That, paired with our deep commitment to helping farmers succeed, our passion for agriculture and our grit, will ensure our mutual success as we achieve, and move beyond, another milestone together.”

For additional information on WinField United products and technology, visit winfieldunited.com.

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