Wilbur Ellis Taps aWhere For Weather Data, Modeling

Retailer Wilbur-Ellis has chosen Colorado-based aWhere to provide agricultural weather data and agronomic modeling services to the retailer’s AgVerdict decision-making toolkit. aWhere is working with Wilbur-Ellis to provide agricultural intelligence to AgVerdict ag retail customers, providing additional field level information for more informed decision making.

AgVerdict is Wilbur-Ellis’ agronomic decision support solution, which combines field specific data and analytics with agronomic insight. Through AgVerdict, Wilbur-Ellis provides an agricultural solution that is designed to manage total farm performance for ag retailers, service providers and enterprise growers within a single interface. aWhere provides high resolution weather data and agronomic modeling services to the AgVerdict platform.

“Agricultural intelligence and big-data like that provided by aWhere is becoming more and more important for agricultural decisions and risk management,” said Michael Wilbur, VP of Field Technology and Data Services for Wilbur-Ellis. “With aWhere our agricultural retail dealer channel using AgVerdict will have access to best-in-breed weather and agronomic data, giving farmers even more information about their fields from pre-season planting through harvest analysis.”

aWhere provides weather and agronomic data for timely decision making to farmers through software developed by their clients such as Wilbur-Ellis. “We call this weather and agronomic data combined agricultural intelligence,” said John Corbett, CEO of aWhere. “Farmers don’t need more data. They need better information delivered to them in an understandable format enabling them to make the best in-field decisions for their farming practices.”

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