Manufacturer Makes The Most Of Mobile Technology

New Holland has built out a number of web-based tools in an effort to significantly enrich the virtual farming environment.

Response to  the New Holland Weather app and the iBrochures app have been downloaded to more than  100 countries, and has gotten over 100,000 downloads in total.

The apps form part of New Holland’s digital strategy to provide useful online tools for the worldwide agricultural community, and was taken one step further with the introduction of a new mobile website. This site enables users to access all New Holland digital information on any handheld mobile device.

As farmers are working increasingly long hours, they are ever more reliant on information that they can access while in the field to enhance their businesses’ productivity and profitability.

New Holland’s “Farming weather forecast and services” app has proved extremely popular with over 100,000 unique downloads in more than 100 countries across five continents. The average user rating for the app is 4.5 stars out of a possible five. This targeted agricultural weather app provides farmers with all the key parameters that are required when deciding which tasks to carry out. From actual temperature to wind speed, from the evaporation rate to analyzing long term weather trends, the app has proved an enormous hit with users.

The app is available for Apple or Android.

New Holland’s new iBrochures offer an enriched brochure reading experience. Enlarged images, videos and animations have been embedded into the standard document to provide additional product information.

Users can download the app and leaf through a range of harvesting, tractor and precision land management brochures to find out everything about the products. To date, these brochures have been published by the North American, Canadian, British, French, Italian, German and Dutch markets and nearly 5,000 users have downloaded the app in ten months.

The following brochures are currently available to peruse: the CR Twin Rotor combine, the BigBaler, the FR self-propelled forage harvester, T4 PowerStar™ and TS6 Series tractors. Titles are continually being updated and added, and the PLM precision farming brochure, will be released shortly.

The app is available for Apple or Android.

Finally, New Holland has optimized its website for 100% compatibility with all smartphone devices. Growers can now use a smartphone and enjoy the same experience as traditional computer-based users.

Advanced georeferencing functionality automatically proposes the local market version of the website based on the users’ actual location. Furthermore, this technology will find the nearest dealer and will tell users how close they are and the quickest route to get there. Customers can then make them their “favorite dealer” or even save their contact details to their address book.

The useful “Under the Spotlights” tab groups all New Holland news in one place. Social media feeds enable users to keep their fingers on the farming pulse, as well as consulting market specific news and promotions. These items can be saved and bookmarked using the “read later” functionality so that they can be browsed when users want. The social network links are conveniently included in this section so that users can share exactly what caught their eye with their friends and colleagues.

All product information is also available including technical specifications, videos and images.

New Holland is set to launch further exciting apps in the coming months. To find out more about New Holland, visit www.newholland.com, which has been optimized for mobile devices.

Leave a Reply

Data Management Stories
Google-Earth-Map-featured-image
Data ManagementRainfall Revisited: Accurate Observations and Beyond
September 18, 2018
As a provider of weather analysis and forecast services to the agricultural industry, one of the most common questions I Read More
Soil-Hand
Data ManagementAre You Using Your Soil to Its Full Potential?
September 14, 2018
Harvest is progressing across most parts of the U.S. and those growers who aren’t already harvesting are gearing up to Read More
Tablet Grower
Data ManagementThe Power of Predictive Analytics in Agriculture
September 5, 2018
Years ago if we would have been told computers, data, and technology would be scattered around every farm there may Read More
AmericasOn The Scene: 2018 Farm Progress Show Wrap Up
September 5, 2018
Former Monsanto President (now Bayer CropScience Chief Operating Office) Brett Begemann’s opening salvo during his first appearance at a Farm Read More
Trending Articles
Soil-Hand
Data ManagementAre You Using Your Soil to Its Full Potential?
September 14, 2018
Harvest is progressing across most parts of the U.S. and those growers who aren’t already harvesting are gearing up to Read More
Grower-Retailer
Imagery/SensingAgtech: 10 Things I Hate About You!
September 4, 2018
Before you get bent out of shape from the title, remember if you’ve read my articles before you know I Read More
Kansas State University
Industry NewsKansas State University, Topcon Form Precision Ag Research Partnership
August 30, 2018
Kansas State University and Topcon Agriculture are collaborating to develop tools and systems to advance precision agriculture and support farmers. Read More
Blockchain building block graphic
Specialty CropsIs Blockchain the Future of Food Safety?
August 24, 2018
When the Internet Protocol Suite (TCP/IP) was standardized in 1982, permitting the worldwide proliferation of interconnected networks and eventually the Read More
WinField’s Joel Wipperfurth On Empowering Data-Driven Decisions
InfoAg ConferenceOne on One with Joel Wipperfurth, Winfield United
August 15, 2018
Winfield United's Joel Wipperfurth discusses ag technology trends and topics during last month’s InfoAg Conference. Read More
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in $20 Million Deal
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
Latest News
Business ManagementIvy Tech, Farmers Partner to Help Precision Ag Educatio…
September 20, 2018
Harvest time has taken on a new meaning for some Wabash Valley farmers, and Bobbi Hunt-Kincaid hopes her family’s first Read More
Sensors
Sensors/IoTThe Answer to Agriculture’s Daunting Challenges – Soil …
September 20, 2018
According to the United Nations, 9.6 billion people will live on planet Earth by 2050. Feeding these mouths will require Read More
Google-Earth-Map-featured-image
Data ManagementRainfall Revisited: Accurate Observations and Beyond
September 18, 2018
As a provider of weather analysis and forecast services to the agricultural industry, one of the most common questions I Read More
PenelopeNagel
Business ManagementWhy Is Funding a Challenge for Women-Led Agtech Compani…
September 17, 2018
When it comes to women-led agtech companies the funding discussion never seems to cease. In June after the The New Read More
Mobile Phone in field
Decision Support SoftwareWhy Are 570 Million Farmers Not Yet Using Agricultural …
September 17, 2018
Until recently, using agricultural apps and software was a rare practice among growers. This is now changing. The mass adoption Read More
Soil-Hand
Data ManagementAre You Using Your Soil to Its Full Potential?
September 14, 2018
Harvest is progressing across most parts of the U.S. and those growers who aren’t already harvesting are gearing up to Read More
Grower Services & SolutionsDeere-Granular Collaboration Produces New Profit Maps T…
September 14, 2018
The newest development from the ongoing John Deere-Granular product development and marketing collaboration is Profit Maps, now available to farmers Read More
Wingtra
DronesOpinion: Combining Two Pluses with the WingtraOne UAV
September 13, 2018
For the every-day consumer interested in UAVs, there is an ocean of products from which to choose. This includes the Read More
Farmer-tablet
AsiaShould Agri-Input Manufacturers Outsource E-Commerce to…
September 12, 2018
Editor’s note: Venky Ramachandran is a contributing writer for PrecisionAg.com’s sister site, AgriBusinessGlobal.com. This article was originally published on LinkedIn. Now, Read More
ICON-Link-Licensing_featured-image
Industry NewsValley Irrigation Adds Remote Irrigation Management Opt…
September 11, 2018
Valley Irrigation, an industry leader in smart irrigation solutions, has announced enhancements to its remote management technologies. Multi-Year Licensing In Read More
Reflex-Connect-Agri-Inject-featured-image
Variable Rate ApplicationVariable Rate Fertigation System Expands with Mobile Co…
September 10, 2018
Building on the success of its Reflex Variable Rate Fertigation system, Agri-Inject has taken fluid injection to the next level Read More
Industry NewsTeralytic Earns Ag Data Transparent Certification
September 10, 2018
Soil analytics company Teralytic has completed the Ag Data Transparent certification, affirming that their data use is private, secure, and Read More
Business ManagementTop 20 Two-Year Colleges for Precision Agriculture
September 10, 2018
Earlier this year, I compiled a list of the 25 best colleges for precision agriculture. It was quite the process. Read More
Industry NewsRaven, Topcon Announce Slingshot API Agreement
September 6, 2018
Raven Industries and Topcon Agriculture announced today a licensing agreement for Topcon Agriculture’s use of the Slingshot Application Programming Interface Read More
Tablet Grower
Data ManagementThe Power of Predictive Analytics in Agriculture
September 5, 2018
Years ago if we would have been told computers, data, and technology would be scattered around every farm there may Read More
DronessenseFly Launches eBee X Drone, Breaks Through 1,000 ac…
September 5, 2018
senseFly today reportedly sets a new standard in mapping tools with the launch of the eBee X. Launched with the Read More
AmericasOn The Scene: 2018 Farm Progress Show Wrap Up
September 5, 2018
Former Monsanto President (now Bayer CropScience Chief Operating Office) Brett Begemann’s opening salvo during his first appearance at a Farm Read More
EventsAg Experts Discuss Big Data Challenges in Agriculture
September 5, 2018
Agricultural experts at a Houston conference praised the advancements in unmanned aerial vehicles, sensors, and data-collecting technology used in precision Read More