Leading Iowa farm and commodity organizations are backing an ambitious project that will harness the power of agricultural data to the benefit of farmers.
The “Big Data Strategy and Implementation Plan,” backed by Iowa AgState and developed by The Hale Group, a food and agribusiness consulting firm headquartered of Danvers, MA, will begin immediately by obtaining all relevant facts about how agricultural data is collected, shared, analyzed and used.
Following this in-depth assessment, a strategy and action plan will be formulated by year’s end enabling farmers to better understand their data, industry strategies and objectives for Big Data and how best to capture the value of the data they produce without compromising proprietary information and intellectual property rights.
The Hale Group defines Big Data as both structured and unstructured data whose scale, diversity and complexity require new techniques and analytics to manage and interpret it and extract knowledge and value from it.
Brian Kemp, Iowa Soybean Association president and AgState chair, said Big Data isn’t a new issue for agriculture. However, the ability to collect, interpret and manipulate data has increased exponentially, requiring immediate action.