GROWMARK is the first agricultural cooperative system and complete farm supply and service organization to earn the “Ag Data Transparent” seal by American Farm Bureau. This accreditation recognizes GROWMARK for its transparency working with farmers and the standards of privacy and security of data. The GROWMARK System’s MiField Applied Research initiative and FS AIS (Advanced Information Services) enterprise decision tool aid in the collection of field data that is then used to show successful management trends and assist with the development of agronomic recommendations.
The Ag Data Transparency seal recognizes the GROWMARK System’s commitment to growers on how farm data is collected, where and how it’s stored and more. The evaluation and approval process considers many factors when assessing each company’s contracts with farmer data.
“GROWMARK and its retail FS member companies are dedicated to being open and honest with growers about the collection process and storage of their data,” said Lance Ruppert, GROWMARK director of agronomy marketing. “The advanced crop data analysis tools we offer help farmers make the best decisions to maximize productivity and profitability. This seal is an important endorsement as FS cooperatives continue to deliver trusted advice to growers,” he added.
The seal is awarded by an independent review organization comprised of industry groups, commodity organizations and ag technology providers known as the Ag Data Transparency Evaluator. This non-profit organization was created to give growers objective and clear insights into what data is being collected, who has access and who maintains ownership. More information is available at www.fb.org/agdatatransparent.