Granular’s Ambitious AcreValue Platform Combines Real Estate, Agronomic Data

Agustina Sacerdote, Granular Director of Marketing and friend to PrecisionAg.com, tipped us off this week that the Bay Area-based ag tech outfit will officially be launching a national digital plat map service this week via its https://www.acrevalue.com website.

According to Sacerdote, this means that “for the first time ever, anyone can view legal land ownership boundaries with owner information, as on record with the county assessor, anywhere and from any device.”

She says the data is being expanded this week to 48 total states, while still remaining free of cost to any user. She adds that “we are the first to bring all counties together onto a national map – current plat maps are only available for individual counties. Competitive services rely on the 2008 FSA boundary dataset, lack ownership names and are available for a fee.”

Granular foresees the data being used by everyone from possibly off-course hunters trying to determine private versus public land boundaries, to prospective farmland investors, even ag retailers.

I wanted to learn more about how ag retailers can use the AcreValue data in their day-to-day operations, so I had Sacerdote set me up with an interview with Tamar Tashjian, Acre Value General Manager, and Chris Seifert, Director of Data Science for Granular.

“It’s handy for custom applicators to help know they are working on the right field, and also to help find growers as well,” says Seifert.

“Yeah, and I think anyone who is really interested in understanding land ownership would be interested in this product,” says Tashjian. “And I think for retailers or anyone that’s trying to sell to farmers it’s a really great tool for prospecting business.

“We have other data on our site as well,” she adds. “Ownership maps are really just one part of AcreValue, its one piece of information that we provide. We also provide soil maps for every parcel of land and history of crop rotations, and then in a few select states (IA, IL, IN, MN) we list the estimated value.”

Tashjian says ag retailers they’ve worked with across the Corn Belt and Upper Midwest like being able to access the soil maps on their mobile devices in the field.

“Retailers and crop consultants find the soil maps in particular to be very useful in helping them come up with recommendations for crop mix and seeds, and different varieties and chemicals and things like that.”

And she adds: “We’re sort of unique in that this is the first time a site has brought together real estate information – property owners and boundaries, all the information you can get from the county assessor – and just being able to integrate that with the agronomic data like soil maps and crop history, I think that’s pretty unique in the industry right now.”

Since the expanded product featuring the parcel data is still fairly new at this point, Tashjian and Seifert are asking any users that would like to submit feedback to email the company at [email protected]

“We really love interacting with our users as much as possible.”

Topics:

Leave a Reply

Business Management Stories
PenelopeNagel
Business ManagementWhy Is Funding a Challenge for Women-Led Agtech Companies?
September 17, 2018
When it comes to women-led agtech companies the funding discussion never seems to cease. In June after the The New Read More
Business ManagementTop 20 Two-Year Colleges for Precision Agriculture
September 10, 2018
Earlier this year, I compiled a list of the 25 best colleges for precision agriculture. It was quite the process. Read More
Osage-Co-op-Elevator-Osage-IA.-Finished-Bldg.-2
Business ManagementCo-ops and Precision Ag: Finding an Advantage in a Changing Environment
September 4, 2018
The business outlook for many co-operatives offering growers retail, marketing, and agronomic services is one that has changed greatly over Read More
AmericasPrecisionAg Accelerator: Examining the Business of Precision
July 31, 2018
An attentive classroom of 50 precision agriculture managers gathered in Brookings, SD, in June for the inaugural PrecisionAg® Professional Accelerator, Read More
Trending Articles
Soil-Hand
Data ManagementAre You Using Your Soil to Its Full Potential?
September 14, 2018
Harvest is progressing across most parts of the U.S. and those growers who aren’t already harvesting are gearing up to Read More
Grower-Retailer
Imagery/SensingAgtech: 10 Things I Hate About You!
September 4, 2018
Before you get bent out of shape from the title, remember if you’ve read my articles before you know I Read More
Kansas State University
Industry NewsKansas State University, Topcon Form Precision Ag Research Partnership
August 30, 2018
Kansas State University and Topcon Agriculture are collaborating to develop tools and systems to advance precision agriculture and support farmers. Read More
Blockchain building block graphic
Specialty CropsIs Blockchain the Future of Food Safety?
August 24, 2018
When the Internet Protocol Suite (TCP/IP) was standardized in 1982, permitting the worldwide proliferation of interconnected networks and eventually the Read More
WinField’s Joel Wipperfurth On Empowering Data-Driven Decisions
InfoAg ConferenceOne on One with Joel Wipperfurth, Winfield United
August 15, 2018
Winfield United's Joel Wipperfurth discusses ag technology trends and topics during last month’s InfoAg Conference. Read More
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in $20 Million Deal
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
Latest News
Google-Earth-Map-featured-image
Data ManagementRainfall Revisited: Accurate Observations and Beyond
September 18, 2018
As a provider of weather analysis and forecast services to the agricultural industry, one of the most common questions I Read More
PenelopeNagel
Business ManagementWhy Is Funding a Challenge for Women-Led Agtech Compani…
September 17, 2018
When it comes to women-led agtech companies the funding discussion never seems to cease. In June after the The New Read More
Mobile Phone in field
Decision Support SoftwareWhy Are 570 Million Farmers Not Yet Using Agricultural …
September 17, 2018
Until recently, using agricultural apps and software was a rare practice among growers. This is now changing. The mass adoption Read More
Soil-Hand
Data ManagementAre You Using Your Soil to Its Full Potential?
September 14, 2018
Harvest is progressing across most parts of the U.S. and those growers who aren’t already harvesting are gearing up to Read More
Grower Services & SolutionsDeere-Granular Collaboration Produces New Profit Maps T…
September 14, 2018
The newest development from the ongoing John Deere-Granular product development and marketing collaboration is Profit Maps, now available to farmers Read More
Wingtra
DronesOpinion: Combining Two Pluses with the WingtraOne UAV
September 13, 2018
For the every-day consumer interested in UAVs, there is an ocean of products from which to choose. This includes the Read More
Farmer-tablet
AsiaShould Agri-Input Manufacturers Outsource E-Commerce to…
September 12, 2018
Editor’s note: Venky Ramachandran is a contributing writer for PrecisionAg.com’s sister site, AgriBusinessGlobal.com. This article was originally published on LinkedIn. Now, Read More
ICON-Link-Licensing_featured-image
Industry NewsValley Irrigation Adds Remote Irrigation Management Opt…
September 11, 2018
Valley Irrigation, an industry leader in smart irrigation solutions, has announced enhancements to its remote management technologies. Multi-Year Licensing In Read More
Reflex-Connect-Agri-Inject-featured-image
Variable Rate ApplicationVariable Rate Fertigation System Expands with Mobile Co…
September 10, 2018
Building on the success of its Reflex Variable Rate Fertigation system, Agri-Inject has taken fluid injection to the next level Read More
Industry NewsTeralytic Earns Ag Data Transparent Certification
September 10, 2018
Soil analytics company Teralytic has completed the Ag Data Transparent certification, affirming that their data use is private, secure, and Read More
Business ManagementTop 20 Two-Year Colleges for Precision Agriculture
September 10, 2018
Earlier this year, I compiled a list of the 25 best colleges for precision agriculture. It was quite the process. Read More
Industry NewsRaven, Topcon Announce Slingshot API Agreement
September 6, 2018
Raven Industries and Topcon Agriculture announced today a licensing agreement for Topcon Agriculture’s use of the Slingshot Application Programming Interface Read More
Tablet Grower
Data ManagementThe Power of Predictive Analytics in Agriculture
September 5, 2018
Years ago if we would have been told computers, data, and technology would be scattered around every farm there may Read More
DronessenseFly Launches eBee X Drone, Breaks Through 1,000 ac…
September 5, 2018
senseFly today reportedly sets a new standard in mapping tools with the launch of the eBee X. Launched with the Read More
AmericasOn The Scene: 2018 Farm Progress Show Wrap Up
September 5, 2018
Former Monsanto President (now Bayer CropScience Chief Operating Office) Brett Begemann’s opening salvo during his first appearance at a Farm Read More
EventsAg Experts Discuss Big Data Challenges in Agriculture
September 5, 2018
Agricultural experts at a Houston conference praised the advancements in unmanned aerial vehicles, sensors, and data-collecting technology used in precision Read More
Pest-Monitoring-Map
AmericasStrider, Syngenta and Trends in Digital Agriculture
September 5, 2018
I recently attended Strider Day in São Paulo, an event hosted by Brazilian agtech company Strider. The event offered two Read More
Agworld
Industry NewsAgworld Strengthens Team with Key Appointments
September 5, 2018
Agworld, a global leader in farm management software and collaborative data solutions, has announced the appointment of Mike Betts as Read More