Farmers Edge Partners With New Holland Dealer

Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Mazergroup, North America’s largest provider of New Holland equipment and one of Manitoba and Southeastern Saskatchewan’s most trusted suppliers of farm machinery and services. Under the agreement, Mazergroup will introduce the Farmers Edge precision agriculture platform to customers across its 15 locations, providing enhanced telematics, Variable Rate Technology (VRT), and field-centric data analytics to growers throughout 6 million acres of Canada’s most essential farmland.

The partnership will enable Mazergroup to incorporate hardware, software, agronomy and “boots on the ground” support from Farmers Edge to its already extensive offering of critical agricultural products and services. Working with Mazergroup’s Precision Land Management (PLM) team, Farmers Edge will equip growers throughout Western Canada with the decision support tools and zone-specific information that ensure the best, most profitable decisions are being made on the farm. Easily integrated with growers’ existing equipment and programs, the Farmers Edge Precision Solutions package provides a comprehensive turnkey system that includes: Variable Rate Technology, soil sampling and analysis, field-centric weather, in-field telematics and data transfer, high-resolution satellite imagery, field-centric data analytics, access to FarmCommand – an integrated farm management platform – and a network of highly experienced, trusted advisors.

“This partnership will allow our existing Precision Land Management (PLM) team to work alongside Farmers Edge to ensure our customers are getting the best value from their crops and achieving the highest yields possible,” said Randy Gates, PLM Manager for Mazergroup. “Technology in agriculture is continually changing, and we feel that Farmers Edge has the hardware, software and agronomy solutions to deliver actionable data to our customers that will maximize sustainability, efficiency, and profitability across each of their farms.”

Increasingly, Manitoba, Saskatchewan, and other vital farming regions throughout Western Canada are turning to precision technologies to streamline their fertilizer applications, manage their fleets, and bolster their bottom lines. This partnership will extend grower access to these innovations. Successfully deployed across 5 countries, the Farmers Edge Precision Solutions platform will be immediately available to Mazergroup growers and will help to usher the Canadian prairies into a data-enhanced agricultural future.

“We’re continually looking at ways to help our customers improve the productivity of their operations and we feel that Farmers Edge, as an independent provider of precision products, can provide valuable tools and insight to help our customers improve their yields and reduce their input costs,” said Chris Finley, VP of Parts and Services at Mazergroup. “We are looking forward to working together to optimize farm operations throughout the Canadian prairies.”

“Mazergroup has an unmatched reputation in Manitoba and Southeastern Saskatchewan for establishing successful relationships with growers, and we’re proud to join them in providing their customers with access to leading precision agriculture solutions,” said Farmers Edge President and CEO Wade Barnes. “As Western Canada accelerates into the next generation of farming, this partnership will provide existing and future Mazergroup customers not only with access to the best technology available, but also ongoing in-field support to ensure the best farming decisions are being made.”

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