Farmers Edge Announces New Retail-Facing Precision Ag Platform

Farmers Edge Announces New Retail-Facing Precision Ag Platform

Farmers Edge announced the launch of a new solution designed exclusively for agricultural professionals to enhance their relationships with customers and spike their business growth through the use of precision digital tools, according to a press release from the company.

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SmartPro pairs Farmers Edge industry-leading precision digital technology with the trusted agronomic expertise agricultural retailers, representatives, crop advisors, and agronomists are known for. With unique offerings powered by field-centric data collection, advanced analytics, integration and real-time data, ag professionals will have access to insights that provide a deeper understanding of growers’ needs, allowing them to deliver a higher level of service. Ag professionals are limited by time and resources; SmartPro is a scalable solution for providing sampling, scouting, and Variable Rate programs across more fields, in less time.

“Through SmartPro, we’re putting data-driven insights directly into the hands of ag professionals,” said Wade Barnes, CEO of Farmers Edge. “By giving them access to eSample, a precision soil sampling app; RxPro, a complete Variable Rate Technology system; and eScout, an advanced scouting platform, they can work confidently knowing they’re utilizing the most comprehensive toolset on the market. SmartPro relieves the burden of manual work for ag professionals enabling smart decision-making and creating more opportunities for growth.”

“This is an opportunity to collaborate with Farmers Edge to help growers recognize the power of their farm data. It has proven to be valuable as I expand my business,” said Travis Wiens, agronomist and owner of Annex Agro who was the first to access SmartPro tools. “Up until now, options for agronomists were limited, but SmartPro goes beyond the program that most of us were using. Not only does it help me be more efficient and better utilize my time and expertise, I can also help my growers in a way that was not possible to do on my own and attract new customers.”

SmartPro is available in all the regions Farmers Edge currently operates in: Canada, USA, Australia, Brazil, Russia. Visit farmersedge.ca/smartpro for more details.

Bonus SharkFarmer-FarmersEdge video: