Farm Market iD Launches Sales & Marketing Platform

Farm Market iD Launches Sales & Marketing Platform

Following Farm Market iD’s February 2017 introduction of FieldVision, its mobile data-delivery platform, the company announced today its newest online product release: FarmFocus with Grower Profile.


Steve Rao, CEO, said, “We are very excited about the new FarmFocus with Grower Profile launch. This is a product release that has been carefully developed in consultation with our leading ag clients. It was designed to highlight sales and marketing opportunities from the vast amount of FMiD data to make it obvious and actionable. It provides agri-marketing teams, business intelligence groups and sales organizations the power to find farms and farmers, analyze their entire operation and have the current contact information for the farmers, all with a few simple key strokes.”

FarmFocus, an online resource for grower and cropland data for almost a decade, has been upgraded to incorporate new features and capabilities, including the new Grower Profile.

In addition to continuing to provide online access to the leading farm/farmer database covering 2 million farmers and 300 million acres of crops, FarmFocus with Grower Profile now incorporates user friendly interfaces with mapping, charts, graphs, as well as search and export functionality.

According to Farm Market iD, within the Grower Profile section users can:

  • View field-level detail and the past 8 years of crop rotation history.
  • Link to the location of each farm field on the map.
  • View individual grower records, or groups of prospects and/or matched customers.
  • View record counts by state and county, grower contact information and detailed producer profiles, including related growers and entities.
  • Create comments and save notes on individual records and view comments added from other FMiD applications.
  • Gain more knowledge about farm customers and find new prospects, allowing for new revenue growth

“This newest release from FMiD, offers ag marketers a truly comprehensive data access tool to help take business planning, marketing and sales to the next level,“ Rao said.

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