DuPont Acquires Ag Tech Startup Granular for $300 Million

DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and analytics tools that help farms improve efficiency, profitability and sustainability. Granular also operates AcreValue.com, the leading digital marketplace for farmland real estate.

Perhaps most notably Sid Gorham, Granular’s co-founder and CEO, will continue to lead Granular and now will lead Digital Agriculture for DuPont, which includes responsibility for Encirca services, DuPont’s agronomic software business. (Editor’s Note: emphasis our own)

UPDATE: It looks like DuPont paid a little over a quarter-billion for Granular.

“This acquisition is an important component of our commitment to leading and shaping the agtech market,” said DuPont Executive Vice President James C. Collins, with responsibility for DuPont’s Agriculture segment. “We believe DuPont’s agronomy expertise, deep customer relationships and market reach will accelerate Granular’s business growth and help us deliver more value to growers around the world.”

With its focus on developing innovative solutions to help growers build strong, sustainable businesses, DuPont is creating a digital agriculture ecosystem to support information sharing, services and commerce. This acquisition will enable the business to connect growers, analytics and public and private data to advance our vision for a digitally connected, more sustainable agriculture industry.

“We started Granular to make a big impact on the business of farming,” said Gorham. “I am confident that as part of DuPont we will make a bigger impact even faster. DuPont shares our vision for using technology to help farms improve their dollar yield, not just their bushel yield. We are excited to pursue that vision together.”

Granular was founded in 2014 with the mission of helping farmers operate more efficient and profitable businesses. The company serves many of the farms in the industry across the United States, Canada and Australia. Granular’s leading position has enabled it to generate tremendous value for growers farming nearly 2 million acres of commodity and specialty crops.

“Granular’s products – both AcreValue and Farm Management Software – have become indispensable tools for me as the leader of a farm business,” said Trey Hill, CEO of Harborview Farms, Rock Hall, MD. “We also rely on Encirca services to make critical agronomy decisions on the farm, so I am excited to see how this combination of leading products, teams and technologies will shape the future of digital agriculture.”

“We are excited to welcome the Granular team to DuPont and we look forward to working with them to bring a clear advantage to our grower customers,” Collins continued. “Granular is recognized as a clear market leader, as evidenced by its rapidly growing customer base and its existing partnerships with agriculture industry leaders, such as the recently announced integration of Granular into John Deere’s Operation Center. We look forward to building on this strong momentum.”

Closing of the acquisition is subject to customary closing conditions and is expected in the third quarter. Terms of the agreement were not disclosed. Following the close, Granular will continue to maintain its offices in San Francisco, CA, and Champaign-Urbana, IL

Leave a Reply

Data Management Stories
John Deere Operations Center
Data ManagementMaximize the John Deere Operations Center for Your Customers
August 16, 2018
Today’s farming operation looks different than it did 20, 10, even just a few years ago. Technology continues to shape Read More
Harvest
Data ManagementAre You Ready for This Year’s Digital Harvest?
August 15, 2018
As the days in the Northern Hemisphere slowly get shorter, they are getting longer in the Southern Hemisphere and everywhere Read More
Data Science tablet
Data ManagementMicrosoft, Agile Networks Detail Central Ohio Broadband Expansion Project
August 9, 2018
Agile Networks, a leading provider of telecommunications solutions, and Microsoft Corp. has announced a new agreement to bring broadband internet Read More
BigDataSmall2
Data ManagementPrecision Agriculture: A Smaller Approach to Big Data
August 7, 2018
Big data is one of the most buzzed-about concepts in our industry. Rarely do we read a newsletter, attend a Read More
Trending Articles
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in $20 Million Deal
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
1 On 1 With Paul Schrimpf: Simplot’s Allan Fetters
PrecisionAg InstituteOne on One With Simplot’s Allan Fetters
August 8, 2018
Allan Fetters of PrecisionAg Institute partner Simplot Grower Solutions talks about techology trends and key learnings from the recent InfoAg Conference in this exclusive interview with PrecisionAg's Paul Schrimpf. Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
August 1, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More
AmericasIntegrity Ag Group: People Over Precision
July 30, 2018
It’s not every day that this reporter walks into the office of a precision ag dealer, sits across from the Read More
farmer-tractor-tablet
Systems ManagementWhat is Digital Farming — Really?
July 24, 2018
The agricultural community has spent several years synthesizing an operational description for digital farming. In several cases, there have also Read More
Data ManagementInfoAg News: Farmobile Launches DataEngine, Streamlines DataStore Buyer Process
July 17, 2018
Busy times these days out in Leawood, KS, for ag data startup Farmobile, as they continue to – pardon the Read More
Latest News
John Deere Operations Center
Data ManagementMaximize the John Deere Operations Center for Your Cust…
August 16, 2018
Today’s farming operation looks different than it did 20, 10, even just a few years ago. Technology continues to shape Read More
Service ProvidersNew Ag Retail Survey Identifies Key Business Challenges
August 16, 2018
From commodity prices and competition for business to future-proofing the operation, ag retailers shared their challenges and concerns in a recent survey conducted by Proagrica. Read More
WinField’s Joel Wipperfurth On Empowering Data-Driven Decisions
InfoAg ConferenceOne on One with Joel Wipperfurth, Winfield United
August 15, 2018
Winfield United's Joel Wipperfurth discusses ag technology trends and topics during last month’s InfoAg Conference. Read More
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in …
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
Harvest
Data ManagementAre You Ready for This Year’s Digital Harvest?
August 15, 2018
As the days in the Northern Hemisphere slowly get shorter, they are getting longer in the Southern Hemisphere and everywhere Read More
Wheelman-Pro
Industry NewsAgJunction Expands Automatic Steering Market to Smaller…
August 14, 2018
AgJunction, the autosteering company, has introduced Wheelman, a new way for farmers to automatically and accurately steer farm equipment at Read More
Drip-irrigation
Precision IrrigationFertigation as a Precision Agriculture Tool
August 14, 2018
Fertigation is a fertilizer application method in which dissolved fertilizers are delivered to the crop through the irrigation system. This Read More
Events5 Reasons You Should Attend Growing Innovations
August 13, 2018
The specialty crop market is wracked by unprecedented change: labor scarcity, water shortages, pressing demands for increased quality and transparency Read More
Data Science tablet
Data ManagementMicrosoft, Agile Networks Detail Central Ohio Broadband…
August 9, 2018
Agile Networks, a leading provider of telecommunications solutions, and Microsoft Corp. has announced a new agreement to bring broadband internet Read More
AmericasIvy Tech Opens Center of Excellence to Train Tomorrow&#…
August 9, 2018
Students interested in careers in precision agriculture equipment technology or diesel technology now have the opportunity to pursue certificates, technical Read More
1 On 1 With Paul Schrimpf: Simplot’s Allan Fetters
PrecisionAg InstituteOne on One With Simplot’s Allan Fetters
August 8, 2018
Allan Fetters of PrecisionAg Institute partner Simplot Grower Solutions talks about techology trends and key learnings from the recent InfoAg Conference in this exclusive interview with PrecisionAg's Paul Schrimpf. Read More
Corn field sunset
Industry NewsTrimble RTX Correction Technology Now Delivers Two Cent…
August 7, 2018
Trimble has announced that its Trimble RTX GNSS corrections technology can now achieve horizontal accuracies of better than two centimeters. Read More
Sentera-Gimbaled-Quad-Sensor
Sensors/IoTSentera Gimbaled Quad Sensor Optimizes Crop Health Data…
August 7, 2018
Sentera’s Quad sensor is now available in an integrated gimbal-stabilized package for DJI Inspire and Matrice drones. Featuring four fully-customizable Read More
BigDataSmall2
Data ManagementPrecision Agriculture: A Smaller Approach to Big Data
August 7, 2018
Big data is one of the most buzzed-about concepts in our industry. Rarely do we read a newsletter, attend a Read More
Grower-Retailer
Industry NewsAgworld, K-coe Isom Form Strategic Partnership
August 6, 2018
Agworld and K-coe Isom have announced a strategic partnership that will see them integrating business advisory and technology to deliver Read More
Industry NewsAgEagle Acquires Agribotix
August 6, 2018
AgEagle Aerial Systems has signed an agreement to acquire substantially all of the assets of Agribotix, a Boulder, CO-based drone-enabled Read More
Digital-Farming
Systems ManagementImplementing Digital Farming’s Five Major Needs
August 2, 2018
Building a house starts with a plan and then a foundation; it does not start with doors and windows. From Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
August 1, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More