Belgian Potato Show To Focus On Precision Technology
The 18th edition of INTERPOM | PRIMEURS will be held from Monday 27 to Tuesday 29 November 2016 at Kortrijk Xpo (Belgium), according to PotatoPro.com.
INTERPOM | PRIMEURS is the most specialized indoor trade fair for the potato, vegetable and fruit sector in Europe where the whole chain is represented: from growing, to processing and marketing.
The trade fair is set to continue growing and improving its global reach and the 2016 edition will be the biggest edition ever. INTERPOM | PRIMEURS is also the biggest indoor trade fair in the world for the potato sector, the professional platform par excellence where you can check all the latest market developments and innovations. The next edition will take up the whole of the Kortrijk Xpo complex – including additional space for stands in the Rambla.
Additional space in the Rambla after sell-out of all the allocated stand area in the different halls.
The previous editions of INTERPOM | PRIMEURS all reported year-on-year growth.
Last year’s edition boasted 278 exhibitors from 16 countries (+ 7.7%) and exceeded all expectations with 19,529 visitors (+10.5%) from 41 countries around the world. This positive trend looks set to continue for this edition.
Five months before the opening, the trade fair already has as many exhibitors as in 2014.
In order to meet the continuing number of applications, the organisers decided to create extra space for stands in the Rambla, the transit zone between the different halls. So, it looks as though the total surface area of reserved stands will increase by no less than 1,000 m² compared to 2014! INTERPOM | PRIMEURS clearly meets expectations: in the visitor surveys from the last edition 97% of visitors stated that they would also come to the 2016 edition. The trade fair scored an impressive 8.4 out of 10.
The previous edition of the trade fair was based on the theme ‘Together for sustainable growth’.
The organizers have continued in the same vein but placing the accent this year on precision agriculture. With the slogan ‘Growing through precision technology’ the emphasis is clearly placed on sustainable growth thanks to technological progress throughout the whole chain.
Producers that are able to run their operations more efficiently thanks to the smart application of modern technology are able to guarantee practical sustainable crops.