Land O’Lakes Drone Challenge Crowdsourcing Competition Underway

Land O’Lakes, Inc. is calling on innovators from the tech industry to enter the Land O’Lakes Prize: Drone Challenge, a crowdsourcing competition designed to develop proposed solutions that enable scalable, autonomous drone usage in precision agriculture. A prize of $140,000 will be awarded to a grand prize winner who is found to meet all the requirements of the challenge, and two $5,000 prizes are available to two runners up. Winners will retain intellectual property rights to the solutions they develop to help farmers use drone technology more effectively.

In connection with HeroX, which democratizes the innovation model of XPRIZE through a platform and process that can lead to breakthrough innovation, Land O’Lakes, a Fortune-200 farm-to-fork cooperative, hopes to surface valuable, user-friendly drone solutions that will enable farmers to make better decisions for their crops as they work to produce more food to feed more people. Today’s drone solutions require a great deal of time and effort in the data collection and processing workflow, which greatly decreases the desire and ability of farmers to tap into the potential benefits.

“We’re offering the Land O’Lakes Prize to accelerate the development of drones for the ag industry. We believe with a few more years of work and the direction we’re providing, backed by insights from our network of 300,000 farmers, we can create a marketplace for drones that ultimately creates better solutions for the farming community,” said Mike Macrie, chief information officer for Land O’Lakes.

As a farmer-owned cooperative, Land O’Lakes offers its member-owners a rich Ag Tech portfolio through its Geosys and WinField United businesses, including tools like R7 by WinField. Combining this world class imagery and existing precision agriculture tools with an automated, scalable drone solution has the potential to provide even more valuable decision making data to farmers.

“Drones don’t offer a good return on investment for farmers today,” said Mike Vande Logt, EVP and COO for WinField United. “A farmer has to get to the field, launch the drone, take the pictures, pack up, download the data, stitch the images together, then figure out what the images are telling him…it’s time consuming and the applications are difficult to use.”

Innovators have until Aug. 1, 2017 to enter. The new drone hardware and software solutions being sought will solve critical issues for farmers. They will limit the need for human involvement in field data collection, decrease the time needed to access crop imagery and improve the ability for a farmer to make decisions based on field health data. Eligibility and complete guidelines are available here: https://herox.com/LOLdrones.

Working with judges from the University of Minnesota and WinField United ag tech experts, Land O’Lakes will invite finalists to attend a live demonstration event at an FAA approved test location. Performance at this live demonstration event will support the determination of prize winners.

Leave a Reply

One comment on “Land O’Lakes Drone Challenge Crowdsourcing Competition Underway

Drones Stories
group-photo
DronesPrecision Agriculture Takes Flight at North Carolina State
July 13, 2018
Take a walk into the Suggs Laboratory for Precision Agriculture and Machine Systems and it’s hard not to be impressed, Read More
Skeketee-IC-Weeder
DronesAutomated Weeders Have Arrived in Vegetable Fields
July 12, 2018
The vegetable production areas of the Central Coast of California have lifted vegetable cultivation to a high art, writes Richard Read More
dropcopter
DronesNew York Apple Orchard Claims World First in Pollination by Drone
June 18, 2018
Beak & Skiff Apple Orchard in LaFayette, NY, is the first orchard in the world to use drones to pollinate Read More
Drone-exhbitor-at-Drone-Show
AmericasDroneShow Highlights UAV Technology in Latin America
June 4, 2018
Editor’s note: The DroneShow Latin America is an annual trade fair hosted by MundoGEO, a media and communications company founded Read More
Trending Articles
ISPA-Yoshua-Bengio
EventsHighlights from the 14th International Conference on Precision Agriculture
July 9, 2018
The 14th International Conference on Precision Agriculture (ICPA) presented by the International Society of Precision Agriculture (ISPA) was held in Montreal, Read More
Topcon X30 Console in cab
EventsAssociation Seeks Definitive Definition of “Precision Agriculture” — What’s Your Vote?
July 2, 2018
More than two-dozen definitions of precision agriculture have been identified through the years — but which is the best and Read More
AmericasRaven Name to Grace New South Dakota State University Facility
June 27, 2018
According to a press release issued by the company, Raven Industries was recognized today in the naming of South Dakota Read More
dropcopter
DronesNew York Apple Orchard Claims World First in Pollination by Drone
June 18, 2018
Beak & Skiff Apple Orchard in LaFayette, NY, is the first orchard in the world to use drones to pollinate Read More
JDandPessl
Sensors/IoTJohn Deere, Pessl Instruments Team Up to Create Opportunities
June 18, 2018
John Deere is best known for its line of tractors, combines, sprayers, and implements. However, in an effort to help Read More
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key to Transforming Global Agriculture
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More
Latest News
Tools & Smart EquipmentCanadian Planter Manufacturer Purchases Harvest Interna…
July 19, 2018
Seeding and planting technology innovator Clean Seed has signed an agreement to strategically acquire U.S. planting equipment manufacturer Harvest International, Read More
Data ManagementInfoAg News: Farmobile Launches DataEngine, Streamlines…
July 17, 2018
Busy times these days out in Overland Park Leawood, KS, for ag data startup Farmobile, as they continue to – Read More
Agrible
Grower Services & SolutionsNutrien Drops $63 Million to Acquire Agrible
July 16, 2018
Nutrien announced today that it has entered into a definitive agreement to acquire Agrible for total consideration of $63 million, Read More
Industry NewsFarmobile Acquires Prime Meridian, Taps Cubbage as New …
July 13, 2018
Farmobile today announced an agreement to acquire the assets of Prime Meridian, a precision agriculture data management company based in Read More
group-photo
DronesPrecision Agriculture Takes Flight at North Carolina St…
July 13, 2018
Take a walk into the Suggs Laboratory for Precision Agriculture and Machine Systems and it’s hard not to be impressed, Read More
Skeketee-IC-Weeder
DronesAutomated Weeders Have Arrived in Vegetable Fields
July 12, 2018
The vegetable production areas of the Central Coast of California have lifted vegetable cultivation to a high art, writes Richard Read More
AgJunction, InfoAg 2014, Autosteer, GPS
Industry NewsAgJunction Settles with Raven in Patent Infringement Su…
July 12, 2018
AgJunction Inc., a leader in advanced guidance and autosteering, has settled a patent infringement lawsuit it filed against Raven Industries, Read More
Retailer-Grower-tablet
Business ManagementTaking Measure of the Precision Agriculture Program: 6 …
July 12, 2018
In the overall agriculture market, the rhetoric surrounding emerging technology over the past half-decade has been nothing short of breathless. Read More
raven-slingshot-job-generator-job-sync-1
Industry NewsNew Raven Slingshot Advancements Will Help Save Time, R…
July 11, 2018
Raven Industries, Inc. has announced several new services available on the Slingshot and Viper 4 platforms: Job Generator and Job Read More
Onsite-logo
Industry NewsAgIntegrated Acquires Exclusive Licence to Satshot’s Im…
July 11, 2018
AgIntegrated, Inc. (AGI), a leader in precision ag data integration and software development, and Satshot, a leader and pioneer in Read More
Australian Harvest
Australia/New ZealandAustralian Agritech Plants Blockchain for Efficiency
July 11, 2018
“Agritech” at one time would have meant new equipment such as tractors and combine harvesters, but today it refers to Read More
Tomato-crop-India
AsiaIndia: Using Artificial Intelligence for the Good of Fa…
July 11, 2018
After graduating from IIT-Madras, the first thing that Vivek Rajkumar did was to buy four acres near Thiruvananthapuram and start Read More
BrightFarms
Industry NewsForbes List of Innovative Ag-Tech Companies Includes Gr…
July 9, 2018
Forbes magazine recently posted a list of the 25 most innovative ag-tech startups in 2018, which includes a few companies Read More
AmericasNutrien Ag Solutions Brand, New Digital Platform Launch…
July 9, 2018
Nutrien (formerly Crop Production Services) has officially rebranded its retail business to Nutrien Ag Solutions, aligning the company’s retail operations Read More
ISPA-Yoshua-Bengio
EventsHighlights from the 14th International Conference on Pr…
July 9, 2018
The 14th International Conference on Precision Agriculture (ICPA) presented by the International Society of Precision Agriculture (ISPA) was held in Montreal, Read More
TerrAvion
Industry NewsTerrAvion Integrates Aerial Imagery with John Deere Ope…
July 6, 2018
TerrAvion, Inc., a large volume provider of aerial imagery to agriculture, has announced an integration to allow TerrAvion’s aerial imagery Read More
Farmer-Tablet
Data ManagementAgriculture’s Next Breakthrough: New Technologies…
July 3, 2018
We live in an exciting time in agriculture. Not only is technology advancing rapidly, but the understanding and comprehension of Read More
Nebraska-Storm
Precision IrrigationNotes from the Field: A Look at Irrigation Management P…
July 2, 2018
One of the things I love most about my work is making periodic treks into the field – more often Read More