The Importance of Teamwork for Successful Precision Ag Adoption

Interdependency is defined as the quality or condition of being mutually reliant on each other.

I’m not a huge sports fan but I do enjoy studying team sports. Why? Because they’re great examples of leadership and interdependency. In fact while watching my niece play volleyball, I was taking notes on how important leadership and communication was to their success. Interdependency was a key component.

In the modern ag business, interdependency is also important. By default, producers are required to work with a team. While a few teammates may be employed by the operation, others are industry professionals providing a product or service to the operation. When it comes to successful technology adoption on the farm, understanding the entire team and the unique purpose of the teammates involved, seems to be even more important.

So let’s break the team down beginning with the producer. They are the team owners. What’s the team owner’s primary goal? I believe most would say to win. And what does a producer need to win? A great team! If a great team is required, what makes up a great team? I’ve found it takes three primary components:

  1. Good Talent
  2. Great Coaching
  3. Exceptional Teamwork

Good Talent: Talent comes in all sizes and shapes. Every individual I’ve met on the farm is gifted and talented differently. Their unique talents bring quality skills to operation to achieve specific outcomes. However, I’ve also found that good talent, while extremely important, isn’t the most important attribute for championship adoption success. Especially in the agricultural space.

Great Coaching: Many ag organizations miss out on the opportunity of having a great coach and ultimately, great coaching. In many ways it’s a foreign concept that most operations have yet to experience. Many organizations have great coaches in their midst but don’t realize it. Often these individual are “hidden” in a position on the playing field simply doing their “jobs”.

Great coaches are simply individuals with an ability to influence others to achieve higher levels of excellence. They’re not happy with the status quo and will accept and manage risk as the means to achieving a goal. Many of the risks great coaches take are in recruiting and developing the right team. Coaches have a tendency to see value others may not see and find potential others may not find. Coaches understand the game and know for certain that winning is impossible if the right people are not in the right positions on the field. They also know that real success is found in a team that works together.

Exceptional Teamwork: In 15 years of analyzing successful technology adoption, we’ve learned that teamwork is by far the most important component required to achieve high levels of adoption success. What’s interesting though is every player (individual or company) wants the producer to win. I honestly believe every hardware, software, and data company would agree with that statement. Yet so often the teamwork required to accomplish repeatable high level wins isn’t there. Now don’t take me wrong. There are great individual teams in the marketplace. At CropMetrics, I happen to work with two of the greatest teams in the world. Our internal leadership team as well as our phenomenal Certified Dealer Network contains some of the greatest minds in the precision ag industry. (Ok, so maybe I’m a little biased but I’d put them up against anyone!)

That said though, as great as they are, if our teammates are not well connected with the other players on the producer’s team, not only will the producer suffer and struggle, ALL the players and coaches will suffer and struggle! The whole team can be at risk of failure because of one weak link.

CropMetrics, at its core, is a precision irrigation software company. We focus on building systems that help producers take their current irrigation systems to a precision level using technology. So it’s easy for us to get caught up in software integration, new app updates, etc. Yet we know for certain, based on evaluated experience, our Precision Data Specialists (PDS’s) are foundational for the big wins. We strive to help our dealers become great team players and great teammates who are successful because they practice and strive for the results of INTERDEPENDENCY!

In the March article we’ll look at the qualities of great teammates. Then in April, May, and June, we’ll discover how these teammates work together inside an organization to achieve high levels of precision irrigation success.

Until then, in what ways has interdependency helped to increase the adoption of technology on your farm?

Leave a Reply

Business Management Stories
AmericasPrecisionAg Accelerator: Examining the Business of Precision
July 31, 2018
An attentive classroom of 50 precision agriculture managers gathered in Brookings, SD, in June for the inaugural PrecisionAg® Professional Accelerator, Read More
AmericasValley Agronomics: A Service-First Precision Partner
July 30, 2018
“Valley Agronomics, out in the Pacific Northwest … there’s something about those guys, they just get it …” Those words, Read More
Colin-Hurd-Smart-Ag-tablet
Business ManagementIowa Agtech: ‘Building the Right Connections Between the Right People at the Right Time’
July 26, 2018
Iowa agriculture is now worth more than $15 billion according to the USDA, writes Jake Slobe on ClayandMilk.com. For entrepreneurs Read More
Retailer-Grower-tablet
Business ManagementTaking Measure of the Precision Agriculture Program: 6 Key Observations
July 12, 2018
In the overall agriculture market, the rhetoric surrounding emerging technology over the past half-decade has been nothing short of breathless. Read More
Trending Articles
1 On 1 With Paul Schrimpf: Simplot’s Allan Fetters
PrecisionAg InstituteOne on One With Simplot’s Allan Fetters
August 8, 2018
Allan Fetters of PrecisionAg Institute partner Simplot Grower Solutions talks about techology trends and key learnings from the recent InfoAg Conference in this exclusive interview with PrecisionAg's Paul Schrimpf. Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
August 1, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More
AmericasIntegrity Ag Group: People Over Precision
July 30, 2018
It’s not every day that this reporter walks into the office of a precision ag dealer, sits across from the Read More
farmer-tractor-tablet
Systems ManagementWhat is Digital Farming — Really?
July 24, 2018
The agricultural community has spent several years synthesizing an operational description for digital farming. In several cases, there have also Read More
Data ManagementInfoAg News: Farmobile Launches DataEngine, Streamlines DataStore Buyer Process
July 17, 2018
Busy times these days out in Leawood, KS, for ag data startup Farmobile, as they continue to – pardon the Read More
ISPA-Yoshua-Bengio
EventsHighlights from the 14th International Conference on Precision Agriculture
July 9, 2018
The 14th International Conference on Precision Agriculture (ICPA) presented by the International Society of Precision Agriculture (ISPA) was held in Montreal, Read More
Latest News
WinField’s Joel Wipperfurth On Empowering Data-Driven Decisions
InfoAg ConferenceOne on One with Joel Wipperfurth, Winfield United
August 15, 2018
Winfield United's Joel Wipperfurth discusses ag technology trends and topics during last month’s InfoAg Conference. Read More
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in …
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
Harvest
Data ManagementAre You Ready for This Year’s Digital Harvest?
August 15, 2018
As the days in the Northern Hemisphere slowly get shorter, they are getting longer in the Southern Hemisphere and everywhere Read More
Wheelman-Pro
Industry NewsAgJunction Expands Automatic Steering Market to Smaller…
August 14, 2018
AgJunction, the autosteering company, has introduced Wheelman, a new way for farmers to automatically and accurately steer farm equipment at Read More
Drip-irrigation
Precision IrrigationFertigation as a Precision Agriculture Tool
August 14, 2018
Fertigation is a fertilizer application method in which dissolved fertilizers are delivered to the crop through the irrigation system. This Read More
Events5 Reasons You Should Attend Growing Innovations
August 13, 2018
The specialty crop market is wracked by unprecedented change: labor scarcity, water shortages, pressing demands for increased quality and transparency Read More
Data Science tablet
Data ManagementMicrosoft, Agile Networks Detail Central Ohio Broadband…
August 9, 2018
Agile Networks, a leading provider of telecommunications solutions, and Microsoft Corp. has announced a new agreement to bring broadband internet Read More
AmericasIvy Tech Opens Center of Excellence to Train Tomorrow&#…
August 9, 2018
Students interested in careers in precision agriculture equipment technology or diesel technology now have the opportunity to pursue certificates, technical Read More
1 On 1 With Paul Schrimpf: Simplot’s Allan Fetters
PrecisionAg InstituteOne on One With Simplot’s Allan Fetters
August 8, 2018
Allan Fetters of PrecisionAg Institute partner Simplot Grower Solutions talks about techology trends and key learnings from the recent InfoAg Conference in this exclusive interview with PrecisionAg's Paul Schrimpf. Read More
Corn field sunset
Industry NewsTrimble RTX Correction Technology Now Delivers Two Cent…
August 7, 2018
Trimble has announced that its Trimble RTX GNSS corrections technology can now achieve horizontal accuracies of better than two centimeters. Read More
Sentera-Gimbaled-Quad-Sensor
Sensors/IoTSentera Gimbaled Quad Sensor Optimizes Crop Health Data…
August 7, 2018
Sentera’s Quad sensor is now available in an integrated gimbal-stabilized package for DJI Inspire and Matrice drones. Featuring four fully-customizable Read More
BigDataSmall2
Data ManagementPrecision Agriculture: A Smaller Approach to Big Data
August 7, 2018
Big data is one of the most buzzed-about concepts in our industry. Rarely do we read a newsletter, attend a Read More
Grower-Retailer
Industry NewsAgworld, K-coe Isom Form Strategic Partnership
August 6, 2018
Agworld and K-coe Isom have announced a strategic partnership that will see them integrating business advisory and technology to deliver Read More
Industry NewsAgEagle Acquires Agribotix
August 6, 2018
AgEagle Aerial Systems has signed an agreement to acquire substantially all of the assets of Agribotix, a Boulder, CO-based drone-enabled Read More
Digital-Farming
Systems ManagementImplementing Digital Farming’s Five Major Needs
August 2, 2018
Building a house starts with a plan and then a foundation; it does not start with doors and windows. From Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
August 1, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More
Bruce-Erickson-video
Excellence AwardsPassion for Teaching: Purdue’s Bruce Erickson
August 1, 2018
PrecisionAg Award of Excellence recipient Bruce Erickson is driven to share his knowledge of precision technologies and techniques with students, as well as the larger agriculture community. Read More
Newell-Kitchen
Excellence AwardsChasing the Mystery Behind Soil Variability: Newell Kit…
August 1, 2018
Newell Kitchen of the University of Missouri, recipient of the Legacy award in the 2018 PrecisionAg Award of Excellence program, has worked for decades to employ technology in unlocking the secrets hidden in farm fields. Read More