Deere Redesigns Used Equipment Site
The revamped MachineFinder used equipment website features an enhanced search and browsing system, built-in shipping integration, and the ability to save searches. The changes to the website makes it easier than ever for customers to find equipment from the company’s network of authorized dealers.
“MachineFinder not only provides improved user interfaces, but new functionality that will better assist customers in acquiring used equipment from John Deere dealers,” says Michael Gause, division manager of John Deere Remarketing Services. “Our project team’s goal was to design MachineFinder so that our customers could conduct business with John Deere dealers as easily as possible.”
The redesigned MachineFinder includes features such as Google Maps to view equipment location and obtain one-step driving directions, detailed gallery views for higher quality equipment photos and comprehensive equipment information. The site offers more accurate browse-and-search functionality, which improves the overall usability goals for the MachineFinder website.
One key new feature is its integration with uShip.com, an online shipping marketplace with a network of specialized tractor and heavy equipment haulers. The uShip integration on MachineFinder provides customers with the ability to obtain immediate shipping cost estimates and receive competitive bids for transporting equipment purchased through MachineFinder.
Users are able to register a profile on MachineFinder, which allows them to save selected equipment, searches, and user settings. Completing the new site are sections for industry-specific news and blogs, and a connection to John Deere Credit for detailed equipment financing information.