Simplot Taps Spensa to Power Advisor Platform

Simplot Taps Spensa to Power Advisor Platform

J.R. Simplot Co. announced it has entered into a partnership with Spensa Technologies Inc., an agriculture services company based in the Purdue Research Park of West Lafayette, IN, to build the Simplot Advisor Platform.

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Spensa’s precision agriculture technologies will power the Simplot Advisor Platform, which will be a component of Simplot’s SmartFarm. The platform will collect and analyze digital data for zone management, scouting, trapping and imagery while providing Simplot a way to enhance the portfolio of SmartFarm Precision Ag Services through the use of digital data as a tool to improve agronomic decision making.

“The launch of the Simplot Advisor Platform is truly a game changer for Simplot’s crop advisors, allowing them to take advantage of digital data as a tool to improve their decision making,” said Johnny Park, founder and CEO of Spensa Technologies. “The team at Spensa has worked closely with the Simplot team to provide powerful tools that will serve as a force-multiplier for human decisions, allowing advisors to leverage their experience and expertise to better serve their growers. We are excited to see how the platform performs for Simplot in the coming years.”

“Our biggest challenge and most value-add has been to take the data generated from multiple sources and turn it into information that our growers can use to make informed decisions through real-time data consolidation, analytics, and decision support tools,” said Dave Dufault, vice president and general manager, Simplot Agribusiness Retail.