Australia: Precision Agriculture Company Data Farming is Growing Exponentially

Australia: Precision Agriculture Company Data Farming is Growing Exponentially

A precision farming company in Australia is on a mission to put satellite imagery in the palm of your hand, for free, reports Sharon O’Keeffe for the North Queensland Register.

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Tim Neale, Managing Director of Data Farming, said his company is trying to turn specialty data services from a boutique application to a mainstream agronomy tool.

“The adoption rates of precision agriculture in Australia have been pretty ordinary for some technologies, [and] auto-steer obviously has had great uptake, but other technology like variable rate or satellite imagery have been very poor,” he said. “We are trying to take precision agriculture tools and embed them into peoples daily work activities.

Continue reading at North Queensland Register.

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