China: DJI Focusing on Drones for Agriculture as Consumer Sales Slow

China: DJI Focusing on Drones for Agriculture as Consumer Sales Slow

Increasingly regulation, combined with bad press for drones, is causing a mild decline in recreational drone sales, so DJI of China is directing more attention to promoting drones for agriculture, according to Drone Reviews and News.

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The Financial Times is reporting that DJI doubled sales of agricultural drones last year and will be spending more in 2019 to market to and educate farmers on their use.

DJI dominates the global drone business with a market share somewhere above 70% according to industry figures.

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