With Precision Ag, the Whole Is Greater Than the Sum of Its Parts

At Rantizo, we’ve worked with numerous imagery companies, writes Emily Carlson at CropLife. Everyone from Taranis to Pix4D to Aker. Each platform works a little different than the other, but the end goal is the same for the user: gather field imagery, aggregate the data, make decisions. The fascinating part to me is what comes next.

In a recent conversation with a professor of food, agricultural, and biological engineering for a prominent Big 10 school, the discussion unfolded. The program had been using various imagery tools for a number of years within their curriculum and in collaboration with local extension outreach partners. The primary objective to that point had been to find ways to improve precision practices in the field. But they were stuck. They were at a crossroads. “We’ve got the imagery. What do we do next?”

Advertisement

That’s when it dawned on me.

Their expressed sentiment was exactly what I’d heard from growers and agribusiness professionals alike. The conclusion? Imagery gathers information which is definitely needed and greatly important within the precision agriculture discussion. However, imagery is only as good as the steps that follow. Action is the part that brings it all together.

MORE BY CROPLIFE

I’ve been privy to many sales conversations with prospective customers and current customers within my role at Rantizo and one of the things I continuously hear is the notion of “what’s next?” In other words, the imagery has been gathered, the data even synthesized, but what bridges the gap into action from there?

Top Articles
Integrating Data-Driven Solutions for Fine-Tuned Climate Control in Indoor Farming

Continue reading at CropLife.

0

Leave a Reply