Here are two trends: More retailers want to know where their food comes from, mostly because more consumers are asking for that information, writes Anne Field at Forbes. And a slew of startups are turning to blockchain technology, not for its cryptocurrency uses, but its security and transparency.
Enter Wholechain, a platform built on blockchain aimed at helping fragmented food and agriculture supply chains trace products’ steps from their source to their final destination. Often called a virtual distributed ledger system, blockchain allows for a chain of connected and timestamped records, or blocks, that are linked using cryptography. Thus the data is not only easy to track, but also highly secure and hard to tamper with.