The 5 T’s of Tech Knowledge for the Produce Industry

What do you need to do or know about the latest technology for agriculture? What will it take to position yourself for success? These and other topics were part of the Produce Marketing Association’s (PMA) sixth Tech Knowledge conference recently held in Monterey, CA, writes PMA VP of Technology Vonnie Estes on


Here are Estes’ takeaways, or the Five T’s from Tech Knowledge:

1. Technology

The event covered technology from crop inputs, postharvest, food safety, and the last mile to the consumer. Most every speaker mentioned the need for collaboration across the supply chain to develop solutions to our biggest issues.

One such collaboration is ‘High Rise‘ broccoli by Seminis Vegetable Seeds, part of Bayer’s Crop Science Division and winner of this year’s PMA Science & Technology Circle of Excellence Award. Developed in collaboration with growers and processors who face a critical shortage of skilled labor, ‘High Rise’ requires fewer harvest passes, and its height makes it suited for time-saving machine harvesting.


The development of apple harvesting robots by Abundant Robotics in collaboration with apple tree training was another effort discussed. The investment and cooperation across the strawberry industry in Harvest CROO for the development of strawberry harvesters also was mentioned.

In addition, Ranveer Chandra from Microsoft presented the fantastic technology Microsoft is developing across the supply chain. Check out what they are up to in cooperation with the industry.

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