Raven Industries Launches the OMNi Brand

By Business Wire

Raven Industries, Inc. has announced the launch of its new product brand and autonomous growth platform, OMNi. This new product brand highlights Raven’s advancements in autonomous solutions for agriculture with a strategic offering of two integrated products: OMNiDRIVE and OMNiPOWER.

The OMNi name (meaning “all”) will take center stage within Raven. “Empowering ‘all’ is exactly what OMNiPOWER and OMNiDRIVE bring to the agriculture industry. OMNi enables holistic, hands-free precision; it gives the farmer total control of their time and maximizes operational productivity and efficiency,” said Nick Langerock, Director of Strategic Marketing for Raven. “As we bring OMNi to market, we want farmers to understand that some of their pain points are now more manageable through autonomous solutions. OMNi solutions allow the farmer to trust the routine tasks to automation and focus on the important farm functions.”

Effective today, OMNiDRIVE replaces the AutoCart name from the previous acquisition of Smart Ag. The former DOT name is now OMNiPOWER. All of Raven’s intelligent autonomous solutions for the agriculture industry will be branded with the OMNi prefix and are part of one connected ecosystem. This ecosystem leverages Raven’s innovative and ever-growing technology portfolio that makes smart products smarter. OMNi solutions provide multiple paths to autonomy and equip the ag professional to get more, do more, and give more from their operation.

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