Proagrica: Rethinking Digital Solutions Can Reap Big Rewards in Agriculture

Digital evolution in agriculture is unquestionably accelerating, with countless innovations now coming to market across all sectors of agriculture, reports Proagrica on PR Web. As with all new technology, there is a challenge to make it simple for the user, and a major barrier for all of those technology solutions is that they often don’t work together. Users are forced to supply the same essential field or animal data over and over in order to derive any valuable return. The result of this is frustration and disengagement where innovation should, in theory, be rewarding to the user. How can these disparate systems work together, in a way that drives productivity on the farm?

Most progressive farmers in developed countries use a farm management software solution to manage their farm enterprise, covering everything from field or stock planning, budgeting, production and analysis, and forms the cornerstone to drive the tactical and strategic direction of their businesses. As a consequence, their software contains a rich source of data, of which different elements can be utilized by the new, varied digital advice-based innovations in today’s agri-marketplace.

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