New Zealand: The Importance of Investing in Innovative Technology to Stay Ahead of the Game in Horticulture

A New Zealand ag-tech company says the horticulture and fresh produce industry is heading for a major shift in the coming years, in terms of the take-up of new technology, reports FreshPlaza.

Autogrow specializes in the research and development of digital growing solutions, and CEO Darryn Keiller says major changes in the way the industry currently operates is coming in the next five years. “Right now, there is a lot of internal inertia; the industry has operated a certain way for a very long time,” he said. “It has also been propelled by the Dutch system, which has really pushed the envelope about what those physical technologies are capable of doing.

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“However, we are now entering the realm of data, artificial intelligence (AI), and software-based systems. That is really a big shift for the farm operators and something the entire industry will need to adapt to. We have also seen a generational change with some younger growers entering the market. They are looking for digital-based solutions because that is what they are used to as consumers. That includes remote access, mobile apps, and digital platforms that help manage large amounts of data. Regardless of age, we are interested in those early adopters and people open-minded about new technology.”

Continue reading at FreshPlaza.

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