John Deere is the highest-profile farming industry company to date to sponsor a team. The John Deere Esports Team consists of seven German players, and will compete in the inaugural €250K ($284K USD) season that kicks off at July’s FarmCon 2019 and spans 14 total tournaments, including 10 offline competitions at various European events. The championship will take place at FarmCon 2020.
“The reasons for John Deere’s entry into esports are obvious: first and foremost the attractiveness of the detailed Farming Simulator within the agricultural sector and far beyond,” said John Deere public relations manager Ralf Lenge, in a release. “This is accompanied by the high level of acceptance of John Deere products in Farming Simulator and the ever stronger interlocking of the real with the digital world.”