Ongoing uncertainty over Brexit has increased awareness among Irish companies of the need to diversify exports into new markets, writes Dr. Ureshnie Govender at the Irish Independent. In the agritech sector, where the consequences of a hard Brexit could be acute, South Africa offers vast opportunities for suppliers of agri-machinery and technology, as well as companies that offer livestock supplements and feed.
South Africa has the most diverse and productive agri-farming industry on the continent. In 2018, the overall agri value chain contributed 14pc to GDP, while 33pc of revenue earned from South African exports resulted from primary agri-produce. Additionally, the agri sector grew by 6.5pc in the third quarter of 2018.
Farming productivity and sustainability are key trends in South Africa and farmers are looking for new ways to improve their efficiency.