India: Agri Startups to Buy, Move Farm Produce, Rope in e-Retailers

With movements even within districts restricted, agri-techs like NinjaCart are procuring more from farmers and even moving produce to customers’ homes, writes Ishaan Gera at Financial Express. NinjaCart, for instance, has partnered with Zomato, Swiggy and Dunzo, and has assured farmers it will buy the produce.

NinjaCart co-founder Vasudevan Chinnathambi told FE many farmers were not sowing new crops after the lockdown because they were unsure of whether they would be able to sell the produce. “We have assured them we will buy from them and this will ensure continuous supply of vegetables and other crops,” Chinnathambi said. He added that since January, the quantum of produce procured has risen 30% and after the pandemic, many more farmers are selling to his company.

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It’s not clear, however, how many farmers will benefit from such initiatives because as CropIn Technology sales head Amit Salunkhe points out, there is at times a shortage of labour and the logistics too is not easy to handle.

“An even bigger concern is the weather because excessive rain could destroy crops like it did last year,” Salunkhe said. Salunkhe’s firm is also being asked to ensure last-mile connectivity to residential complexes. “The last-mile delivery is not something we were considering we are being asked to try and do it,” he said.

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