U.S.: Here Is What Sets Great Farms Apart to Me
There’s more to embracing technology than a deep bank account, writes Carol Miller at Growing Produce. The most innovative operations share some common themes. Here are a couple:
Open-Minded Managers
I visit a lot of farms. Most growers are excited to show off what they can do. Every so often, I’ll visit a farm that has a resigned, defeated atmosphere. When I visit the first group, the managers talk about issues they’re trying to figure out. They’ll lay out all the ideas they’re weighing. And they’ll talk about fresh approaches they have underway.
The second kind of farm manager is more likely to say things like, “Well, here’s our tomato field. We planted that crop in May.”
When you have managers and supervisors who bring energy and creative thinking to their jobs, they spark the same in their crews. And, just as importantly, with consultants and reps who visit the farm.
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