What’s real in precision agriculture? What’s not? Which technologies are likely to leave a sustaining impact, which are just a flash in the pan – and most importantly, how do we react? These were key questions we set out to answer when we launched the PrecisionAg VISION Conference near the tail end of this decade’s ag-tech boom, writes James Sulecki at Greenhouse Grower.
More than three years later, the VISION Conference, set for Jan. 14-16, 2020, in Seattle, WA, is the place to be in North America if you want to get a clear strategic view of technology’s unrelenting advancement and how all the disparate pieces are starting to come together into a “System of Systems” — the theme of this year’s event.
Never in our decades of covering precision agriculture at Meister Media Worldwide have we seen system interoperability and compatibility, effective data management and application, and return on investment for the growing operation move so tantalizingly close to real fruition. Yet whether it’s in the greenhouse or for specialty crops or row crops, we have so far not fully harnessed all this technology into a more seamless, easily understandable whole to improve crop quality and yield.