FMC Corp. Launches New Arc Farm Intelligence Platform

FMC Corp. has announced the launch of Arc farm intelligence, an exclusive precision agriculture platform that enables growers and advisors to more accurately predict pest pressure before it becomes a problem. Arc farm intelligence is the first mobile platform to use predictive modeling based on real-time data to help ensure the right crop protection products are applied precisely where and when they are needed to improve sustainability, optimize crop yield and enhance grower return on investment (ROI).

“Farmers rely on data and information every day to make critical decisions about protecting their crops from destructive insects, disease and weeds,” said Mark Douglas, president and CEO-elect of FMC.  “Arc farm intelligence raises the game in predictive modeling and analytics, enabling our team to provide advisors and growers with crop protection advice and insights faster, easier and in a smarter way. Delivering better information to growers increases sustainability, adds value, strengthens relationships and promotes more business opportunities.”

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The innovative platform offers a full suite of features, including customized alerts through a mobile app to indicate when action is needed in a field, two-way communication with FMC agronomists, reliable data and high-quality graphics, including graphs and heat maps. Arc farm intelligence has been engineered with open APIs and can easily be plugged into growers’ existing digital ecosystems.

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