Farmers Edge, Fairfax Brasil Partner to Bring Data-Driven Crop Insurance to Growers in Brazil

By Business Wire

Farmers Edge, a global leader in digital agriculture, and Fairfax Brasil, a wholly-owned subsidiary of Fairfax Financial Holdings Limited, have joined forces to bring customized, data-driven crop insurance to growers in Brazil. This agreement connects a world-class risk management platform, powered by field-centric data and artificial intelligence, with premium insurance as the foundation for developing innovative solutions that address risk factors more directly, dynamically, and affordably for both growers and insurers.

Disrupting traditional crop insurance with the use of real-time data and science-derived insights, this shift creates an opportunity for coverage to become more individualized to a grower’s needs based on changing risks and the actions taken by the grower to mitigate those risks.

Brazil is the fourth largest food producer in the world, but growers continue to face challenges surrounding collecting and accessing the right data to enable more efficient, sustainable, and profitable farming. This data-sparse environment creates a chain of inefficiencies for all stakeholders of the farm by forcing manual processes and uninformed decision-making.

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