The Climate Corporation, Bayer’s digital farming arm, has announced the commercial launch of its industry-leading digital farming platform, Climate FieldView, in South Africa. Adopted by farmers in more than 20 countries and on more than 60 million subscribed hectares globally (150 million acres), this new addition marks a major milestone for the company as its first expansion onto the African continent.
As the world becomes hotter and hungrier, farmers are pursuing new solutions to help produce the food, feed and fuel that power the planet. With the FieldView platform, The Climate Corporation and Bayer are pioneering the digital agriculture industry to help farmers actively manage risk and increase productivity while simplifying their operations. Through its suite of easy-to-use data collection and analysis tools, FieldView offers farmers a single platform to unite data from each piece of their precision equipment – including tractors, planters, sprayers and combines – and access those insights from anywhere with a smartphone, tablet device or computer.
“Digital technologies are showing major promise in the agriculture industry and have the power to unlock many valuable insights on the farm, but the use of technology can sometimes be intimidating,” said John Raines, chief commercial officer at The Climate Corporation. “With FieldView, we work to ensure our product is both easy to access and easy to use, so farmers can take control of their own data and utilize these insights to make more informed decisions.”
South African farmers now have access to industry-leading data science capabilities and digital tools, and can digitize their operations. To get started, customers can connect field data through the Climate FieldView Drive device, a piece of hardware that farmers can insert into a diagnostic port in the cab of their precision equipment. It uses bluetooth technology to stream agronomic data from the equipment before being synced with their FieldView account. Farmers can also upload data generated by their equipment directly into their FieldView account through the Data Inbox tool, which does not require the use of the FieldView Drive.