Brazil: Purdue University Researcher Experiencing Digital Ag in South America First Hand
Dr. Allan Gray, executive director of the Purdue University Center for Food and Agricultural Business, is experiencing first-hand how Brazil is revolutionizing the use of drones in agriculture and taking push-button technology to the next level, writes Purdue University for its Center for Food and Agricultural Business (Agribusiness) blog.
Currently on research assignment in Brazil, Gray is studying the mechanisms used to align participants in more sustainable food and agriculture supply chains. Through his studies, Gray has gained countless insights and opportunities, including the chance to work with Coopercitrus, a full-service cooperative in Brazil on the leading-edge of the digitization of farming.
Coopercitrus has reportedly experienced dramatic growth over the last few years with a cost-cutting focus centered around serving farmers through the use of technology.