Autogrow Challenges Other Industry Players to Publish APIs

By Autogrow

Autogrow is calling for more public APIs (Application Programming Interface), giving increased access for growers to their own data, and fostering faster innovation in the Controlled Environment Agriculture industry.

“To date, large industry players have not publicly published APIs’, but our argument is that it’s your data — you should be able to do what you want with it,” says Chief Technology Officer Jonathan Morgan.

“There can be a protectionist approach to development to dissuade people from building their own versions or integrating other products. But you will never keep up with all the customer requests or in the same timeframe as the 15 other companies working on the same improvements in the market. Access equals innovation — simple as that.”

Autogrow’s FarmRoad has launched their public API on a new Developer Portal which is product agnostic and welcomes all industry players. This will allow growers to use the platform to build a ‘best of breed’ solution for their operation, no matter their current technology providers.