Australia: Unlocking Innovation Through New Technologies

To exceed $100 billion in farm gate output by 2030 Australia needs to unlock innovation by taking advantage of new technologies, writes Sharon O’Keeffe at Queensland Country Life. This will require effective partnerships between major technology companies, entrepreneurs and Australian farmers, and while innovation pathways for existing genetic, chemical and machinery technology are well established, new pathways will need to be forged particularly when it comes to digital and transformative technologies.

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Farmers2Founders co-founder and AgThentic chief executive officer Sarah Nolet believes the key to successful creation and adoption of new technologies is to ensure companies work closely with farmers from the ground level. Nolet said problems occur when there is a disconnect between the people developing the technologies and the end user.

Continue reading at Queensland Country Life.

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