Australia: Platfarm App Provides Imaging Solutions for Large-Area Farms

Ag-tech entrepreneur Oli Madgett is on a mission to make farmers’ tractors smarter.

His simple and low-cost app technology Platfarm is helping farmers work on their land with greater precision, improve crop uniformity and more easily identify areas that need specific attention.

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Originally developed for grape growers, the Platfarm app is expected to soon assist growers of horticultural crops including almonds, citrus and stone fruits.

“All precision farming technologies are for those very big broad acre farms. There is no entry level in precision agriculture,” said Madgett, a digital games producer turned grapegrower based in McLaren Vale.

Continue reading at Food & Beverage Industry News. 

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