Australia: Elders Ltd. Tech Lead Weighs in on Precision Ag Adoption

Elders head of technical services Graham Page believes for precision agriculture to deliver value it needs to support farmers to make informed decisions, writes Sharon O’Keeffe for the North Queensland Register. “I think everyone would have a different interpretation. Mine is more about decision agriculture,” he said.

“We need to get better utilisation of the technology and data-based insights that will help drive productivity and profitability at the farm gate and beyond,” he continued. “One of the challenges at the moment is the adoption of the digital platforms that are out there, from satellite imagery to drone imagery, through to the internet of things and different sensors and various farm management systems.”

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