Precision Agriculture Requires Vision

There’s no doubt. Your vision of the future dramatically affects decisions you make today. The same is true for the implementation of precision agriculture on the farm. If you believe life will continue along much as it has, you will likely choose a much different course of action than if you believe we are moving into a more environmentally aware, consumer focused, efficiency and productivity driven future. The upshot: develop your vision of the future and re-evaluate it regularly.

How? Actually, there isn’t a lot of mystery to developing a vision of the future. Simply read the trade press, attend conferences, and talk with anyone who has a shared interest in the evolution of global agriculture. Sit down with your advisors and family and actually discuss what it all means. Commit your conclusions to paper. It is the routine discussion and debate about the future where you will find your vision.

When you commit your vision to paper, put it in the context of a broad business plan for your operation. Your plan should include these elements:

  • A vision statement (what you want your business to be when it [or you] grow up)
  • A set of goals for the future (some short-term; some long-term)
  • The key strategies and actions required to accomplish your vision and goals.

Remember, regardless of your precision strategy, you should have a written business plan for your farming operation. The reason for the plan is to ensure that you will have done planning. As Dwight Eisenhower said when complimented on the brilliant D-Day plan, “Plans are nothing. Planning is everything.” With your plan in place, you can more effectively develop and implement a precision strategy for your operation.

There’s no doubt in my mind. Farmers will be producing in a more precise manner in the future. So the issue is not whether to participate in precision agriculture or not. The issue is what approach will you follow. Develop a precision strategy. Implement it well. Measure results. Continuously improve. But, for heaven’s sake, don’t wait for it to start raining.

Editor’s note: This article first appeared in the January 1998 issue of PrecisionAg Illustrated.

Leave a Reply

PrecisionAg Institute Stories
WinField’s Joel Wipperfurth On Empowering Data-Driven Decisions
InfoAg ConferenceOne on One with Joel Wipperfurth, Winfield United
August 15, 2018
Winfield United's Joel Wipperfurth discusses ag technology trends and topics during last month’s InfoAg Conference. Read More
1 On 1 With Paul Schrimpf: Simplot’s Allan Fetters
PrecisionAg InstituteOne on One With Simplot’s Allan Fetters
August 8, 2018
Allan Fetters of PrecisionAg Institute partner Simplot Grower Solutions talks about techology trends and key learnings from the recent InfoAg Conference in this exclusive interview with PrecisionAg's Paul Schrimpf. Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
August 1, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More
Bruce-Erickson-video
Excellence AwardsPassion for Teaching: Purdue’s Bruce Erickson
August 1, 2018
PrecisionAg Award of Excellence recipient Bruce Erickson is driven to share his knowledge of precision technologies and techniques with students, as well as the larger agriculture community. Read More
Trending Articles
Sensors
Sensors/IoTThe Answer to Agriculture’s Daunting Challenges – Soil Sensors
September 20, 2018
According to the United Nations, 9.6 billion people will live on planet Earth by 2050. Feeding these mouths will require Read More
Soil-Hand
Data ManagementAre You Using Your Soil to Its Full Potential?
September 14, 2018
Harvest is progressing across most parts of the U.S. and those growers who aren’t already harvesting are gearing up to Read More
Grower-Retailer
Imagery/SensingAgtech: 10 Things I Hate About You!
September 4, 2018
Before you get bent out of shape from the title, remember if you’ve read my articles before you know I Read More
Kansas State University
Industry NewsKansas State University, Topcon Form Precision Ag Research Partnership
August 30, 2018
Kansas State University and Topcon Agriculture are collaborating to develop tools and systems to advance precision agriculture and support farmers. Read More
Blockchain building block graphic
Specialty CropsIs Blockchain the Future of Food Safety?
August 24, 2018
When the Internet Protocol Suite (TCP/IP) was standardized in 1982, permitting the worldwide proliferation of interconnected networks and eventually the Read More
WinField’s Joel Wipperfurth On Empowering Data-Driven Decisions
InfoAg ConferenceOne on One with Joel Wipperfurth, Winfield United
August 15, 2018
Winfield United's Joel Wipperfurth discusses ag technology trends and topics during last month’s InfoAg Conference. Read More
Latest News
Satellite
AmericasArgentina Bets on $600m Satellite to Boost Agriculture …
September 25, 2018
Argentina is launching a new microwave imaging satellite to monitor natural disasters and soil moisture, in a long-term bid to Read More
AmericasFarmers Edge Announces New Retail-Facing Precision Ag P…
September 25, 2018
Farmers Edge announced the launch of a new solution designed exclusively for agricultural professionals to enhance their relationships with customers Read More
FIRA
EventsAgricultural Robotics Take Center Stage at FIRA 2018
September 24, 2018
The future of agricultural innovation will continue to rely heavily on collaboration and exchange of ideas among all industry players. Read More
Corn field sunset
Decision Support SoftwareLand O’Lakes SUSTAIN Launches Ambitious Digital S…
September 24, 2018
Land O’Lakes SUSTAIN today announced its plan to roll out the Truterra Insights Engine, an interactive on-farm digital platform that Read More
Business ManagementIvy Tech, Farmers Partner to Help Precision Ag Educatio…
September 20, 2018
Harvest time has taken on a new meaning for some Wabash Valley farmers, and Bobbi Hunt-Kincaid hopes her family’s first Read More
Sensors
Sensors/IoTThe Answer to Agriculture’s Daunting Challenges – Soil …
September 20, 2018
According to the United Nations, 9.6 billion people will live on planet Earth by 2050. Feeding these mouths will require Read More
Google-Earth-Map-featured-image
Data ManagementRainfall Revisited: Accurate Observations and Beyond
September 18, 2018
As a provider of weather analysis and forecast services to the agricultural industry, one of the most common questions I Read More
PenelopeNagel
Business ManagementWhy Is Funding a Challenge for Women-Led Agtech Compani…
September 17, 2018
When it comes to women-led agtech companies the funding discussion never seems to cease. In June after the The New Read More
Mobile Phone in field
Decision Support SoftwareWhy Are 570 Million Farmers Not Yet Using Agricultural …
September 17, 2018
Until recently, using agricultural apps and software was a rare practice among growers. This is now changing. The mass adoption Read More
Soil-Hand
Data ManagementAre You Using Your Soil to Its Full Potential?
September 14, 2018
Harvest is progressing across most parts of the U.S. and those growers who aren’t already harvesting are gearing up to Read More
Grower Services & SolutionsDeere-Granular Collaboration Produces New Profit Maps T…
September 14, 2018
The newest development from the ongoing John Deere-Granular product development and marketing collaboration is Profit Maps, now available to farmers Read More
Wingtra
DronesOpinion: Combining Two Pluses with the WingtraOne UAV
September 13, 2018
For the every-day consumer interested in UAVs, there is an ocean of products from which to choose. This includes the Read More
Farmer-tablet
AsiaShould Agri-Input Manufacturers Outsource E-Commerce to…
September 12, 2018
Editor’s note: Venky Ramachandran is a contributing writer for PrecisionAg.com’s sister site, AgriBusinessGlobal.com. This article was originally published on LinkedIn. Now, Read More
ICON-Link-Licensing_featured-image
Industry NewsValley Irrigation Adds Remote Irrigation Management Opt…
September 11, 2018
Valley Irrigation, an industry leader in smart irrigation solutions, has announced enhancements to its remote management technologies. Multi-Year Licensing In Read More
Reflex-Connect-Agri-Inject-featured-image
Variable Rate ApplicationVariable Rate Fertigation System Expands with Mobile Co…
September 10, 2018
Building on the success of its Reflex Variable Rate Fertigation system, Agri-Inject has taken fluid injection to the next level Read More
Industry NewsTeralytic Earns Ag Data Transparent Certification
September 10, 2018
Soil analytics company Teralytic has completed the Ag Data Transparent certification, affirming that their data use is private, secure, and Read More
Business ManagementTop 20 Two-Year Colleges for Precision Agriculture
September 10, 2018
Earlier this year, I compiled a list of the 25 best colleges for precision agriculture. It was quite the process. Read More
Industry NewsRaven, Topcon Announce Slingshot API Agreement
September 6, 2018
Raven Industries and Topcon Agriculture announced today a licensing agreement for Topcon Agriculture’s use of the Slingshot Application Programming Interface Read More