OptiGro Team, Griffin Receive Awards of Excellence

Two more recipients of the 2010 PrecisionAg Awards of Excellence have been selected. Clint Jayroe and the OptiGro Team, part of the Jimmy Sanders, Inc. retail operation based in Cleveland, MS, receive the Precision Crop Adviser/Entrepreneur award. The Education/Extension award recipient for 2010 is Dr. Terry Griffin, professor of economics at University of Arkansas Division of Agriculture.

Clint Jayroe and the OptiGro Team
Jayroe heads up the OptiGro Team, a full service crop consulting service provided by Jimmy Sanders, Inc. OptiGro provides agricultural advice, information, and precision agriculture resources to farmer-customers designed to provide maximum return on investment. OptiGro includes trained Certified Crop Advisors utilizing the latest software applications paired with Web transmission and integration for agricultural data processing, storage, and analysis. OptiGro improves the productivity and profitability of each customer through a higher level of management and expertise.

Jimmy Sanders, Inc. has been an agricultural leader and innovator in the Mid-South since 1953, serving production agriculture with farm inputs and on-farm expertise in all aspects of the unique needs of the Mississippi River Delta region. They service a diverse crop mix of rice, cotton, corn, soybeans, wheat, grain sorghum and even specialty crops such as sweet potatoes and peanuts.

“Their slogan, ‘Before Seed … Beyond Harvest’ adequately describes how Sanders differs from the other input dealers and service providers,” says Darrington Seward of Seward & Son Planting Company of Louise, MS. “They have been a long time provider of precision technologies through custom application, precision soil sampling, and other grower focused tools that make technology easy to implement in large scale operations through their OptiGro system.”
The extreme variation in Mid-South Mississippi River Delta soils originating from a combination of eolian and alluvial processes presents many challenges across the landscape. Jimmy Sanders, Inc. recognized this challenge early on and has worked to provide precision soil sampling and variable rate application for many years. Its OptiGro program coupled with trained field representatives have made managing these challenges much easier with expert knowledge, grower accessible data and software, and over a dozen years of precision application experience, says Seward.

“OptiGro works with producers across the Mid-South to place trials in production fields capturing thousands of acres in field trials with yield monitors,” says Seweard. “This data validates real farm conditions with each variety and product tested and offers the grower reliable information quickly. It is the ease at which this information is produced on real farms that makes OptiGro unique and useful for growers that want quality information from their own farm.”

The basic use of OptiGro is analyzing on-farm data to make better input decisions and when necessary, treat management zones site specifically or variable rate. OptiGro provides a user-friendly means of producing variable rate fertilizer and seeding prescriptions as well as processing data layers such as aerial imagery for in-season decision making. OptiGro is a long time provider of aerial imagery to apply variable rates of plant growth regulators and defoliants in cotton production. This technology has led to significant chemical savings as well as a more manageable crop.

“Jimmy Sanders, Inc. with their OptiGro program and trained advisors has made precision technologies practical for nearly any user,” says Seward “OptiGro is continually adding more functionality and staying ahead of the curve with new technologies, and they really help me take full advantage of the equipment technology that I have on my farm by pairing the latest controller technologies with expert agronomic information. I use services from OptiGro on my farm nearly every day.”

Dr. Terry Griffin
Griffin serves in Extension, research, and teaching roles in farm management and spatial technologies as a professor of economics at University of Arkansas Division of Agriculture. Griffin has been studying the farm-level and societal benefits of precision agriculture since 1997 but has been contemplating agricultural technology since the late 1970s on his family farm in Northeast Arkansas.

His 1999 MS thesis research from University of Arkansas presented the first results on the adoption and economics of precision agriculture in Arkansas. Prior to returning to Arkansas, Griffin served eight years in the Midwest as an Extension Educator with University of Illinois Extension and then earned his PhD from Purdue University. At University of Illinois, Griffin delivered in-service trainings on GIS, GPS, and collecting site-specific data; becoming the de facto precision agriculture specialist in Illinois while earning two national awards from the National Association of County Agricultural Agents co-sponsored by National Aeronautics and Space Administration (NASA) for his precision agriculture programming.
In 2003 and 2004, Griffin served as the National Science Foundation External Reviewer for the Jackson State Community College Precision Agriculture Program. Griffin has six referred journal articles, one book chapter, 42 conference proceedings, and hundreds of invited presentations.

Griffin has conducted economic analyses such as tracking technology adoption and evaluating farm-level profitability of yield monitors, variable rate applications, and GPS-enabled navigation technologies; but he has also worked with scientists not traditionally associated with precision agriculture such as gerontologists to study how GPS guidance impacts the quality-of-life of older farmers or those who suffer from disabilities.

He is active internationally collaborating as the economist and spatial econometrician with agricultural scientists from Germany, South Africa, Argentina, United Kingdom, and Australia, in addition to his domestic work in Arizona, Arkansas, Indiana, Kentucky, Alabama, Illinois, Tennessee, Oklahoma, Missouri, Texas and Louisiana on analyzing site-specific data.
“Although precision agriculture technologies have been criticized for being relatively less attractive to smaller acreage farms, Griffin’s work applies to farms regardless of size,” says Dr. Edward Barnes, director of agricultural research at Cotton Incorporated.

Griffin is committed to the science and education of precision agriculture,” adds Barnes. “He was among the first scientists to quantify the farm-level profitability of precision agriculture technology, helping advance the adoption and utilization of the technology. He has used a range of analyses including whole-farm linear programming models to ascertain the profitability of automated guidance, spatial statistical methods to analyze yield monitor data, and assess the adoption of precision agricultural technology including a quantitative review of the profitability literature.”

Leave a Reply

2 comments on “OptiGro Team, Griffin Receive Awards of Excellence

Excellence Awards Stories
Bruce-Erickson-video
Excellence AwardsPassion for Teaching: Purdue’s Bruce Erickson
August 1, 2018
PrecisionAg Award of Excellence recipient Bruce Erickson is driven to share his knowledge of precision technologies and techniques with students, as well as the larger agriculture community. Read More
Newell-Kitchen
Excellence AwardsChasing the Mystery Behind Soil Variability: Newell Kitchen
August 1, 2018
Newell Kitchen of the University of Missouri, recipient of the Legacy award in the 2018 PrecisionAg Award of Excellence program, has worked for decades to employ technology in unlocking the secrets hidden in farm fields. Read More
Nish-Majarian-video
Excellence AwardsNishan Majarian: Keeping Software Simple
August 1, 2018
Addressing the grower's true needs and making software easy to use has driven Agrian's product development from the beginning says co-founder and CEO Nishan Majarian, recipient of the 2018 Crop Adviser/Entrepreneur Award in the PrecisionAg Awards of Excellence program Read More
Rodney-Wright-video
Excellence AwardsRodney Wright: Better Farming With Precision
August 1, 2018
Harnessing the power of precision technology leads to year-over-year improvement in productivity and stewardship, says Arkansas grower Rodney Wright, recipient of the 2018 Farmer award in the PrecisionAg Awards of Excellence program. Read More
Trending Articles
Soil-Hand
Data ManagementAre You Using Your Soil to Its Full Potential?
September 14, 2018
Harvest is progressing across most parts of the U.S. and those growers who aren’t already harvesting are gearing up to Read More
Grower-Retailer
Imagery/SensingAgtech: 10 Things I Hate About You!
September 4, 2018
Before you get bent out of shape from the title, remember if you’ve read my articles before you know I Read More
Kansas State University
Industry NewsKansas State University, Topcon Form Precision Ag Research Partnership
August 30, 2018
Kansas State University and Topcon Agriculture are collaborating to develop tools and systems to advance precision agriculture and support farmers. Read More
Blockchain building block graphic
Specialty CropsIs Blockchain the Future of Food Safety?
August 24, 2018
When the Internet Protocol Suite (TCP/IP) was standardized in 1982, permitting the worldwide proliferation of interconnected networks and eventually the Read More
WinField’s Joel Wipperfurth On Empowering Data-Driven Decisions
InfoAg ConferenceOne on One with Joel Wipperfurth, Winfield United
August 15, 2018
Winfield United's Joel Wipperfurth discusses ag technology trends and topics during last month’s InfoAg Conference. Read More
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in $20 Million Deal
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
Latest News
AmericasFarmers Edge Announces New Retail-Facing Precision Ag P…
September 25, 2018
Farmers Edge announced the launch of a new solution designed exclusively for agricultural professionals to enhance their relationships with customers Read More
FIRA
EventsAgricultural Robotics Take Center Stage at FIRA 2018
September 24, 2018
The future of agricultural innovation will continue to rely heavily on collaboration and exchange of ideas among all industry players. Read More
Corn field sunset
Decision Support SoftwareLand O’Lakes SUSTAIN Launches Ambitious Digital S…
September 24, 2018
Land O’Lakes SUSTAIN today announced its plan to roll out the Truterra Insights Engine, an interactive on-farm digital platform that Read More
Business ManagementIvy Tech, Farmers Partner to Help Precision Ag Educatio…
September 20, 2018
Harvest time has taken on a new meaning for some Wabash Valley farmers, and Bobbi Hunt-Kincaid hopes her family’s first Read More
Sensors
Sensors/IoTThe Answer to Agriculture’s Daunting Challenges – Soil …
September 20, 2018
According to the United Nations, 9.6 billion people will live on planet Earth by 2050. Feeding these mouths will require Read More
Google-Earth-Map-featured-image
Data ManagementRainfall Revisited: Accurate Observations and Beyond
September 18, 2018
As a provider of weather analysis and forecast services to the agricultural industry, one of the most common questions I Read More
PenelopeNagel
Business ManagementWhy Is Funding a Challenge for Women-Led Agtech Compani…
September 17, 2018
When it comes to women-led agtech companies the funding discussion never seems to cease. In June after the The New Read More
Mobile Phone in field
Decision Support SoftwareWhy Are 570 Million Farmers Not Yet Using Agricultural …
September 17, 2018
Until recently, using agricultural apps and software was a rare practice among growers. This is now changing. The mass adoption Read More
Soil-Hand
Data ManagementAre You Using Your Soil to Its Full Potential?
September 14, 2018
Harvest is progressing across most parts of the U.S. and those growers who aren’t already harvesting are gearing up to Read More
Grower Services & SolutionsDeere-Granular Collaboration Produces New Profit Maps T…
September 14, 2018
The newest development from the ongoing John Deere-Granular product development and marketing collaboration is Profit Maps, now available to farmers Read More
Wingtra
DronesOpinion: Combining Two Pluses with the WingtraOne UAV
September 13, 2018
For the every-day consumer interested in UAVs, there is an ocean of products from which to choose. This includes the Read More
Farmer-tablet
AsiaShould Agri-Input Manufacturers Outsource E-Commerce to…
September 12, 2018
Editor’s note: Venky Ramachandran is a contributing writer for PrecisionAg.com’s sister site, AgriBusinessGlobal.com. This article was originally published on LinkedIn. Now, Read More
ICON-Link-Licensing_featured-image
Industry NewsValley Irrigation Adds Remote Irrigation Management Opt…
September 11, 2018
Valley Irrigation, an industry leader in smart irrigation solutions, has announced enhancements to its remote management technologies. Multi-Year Licensing In Read More
Reflex-Connect-Agri-Inject-featured-image
Variable Rate ApplicationVariable Rate Fertigation System Expands with Mobile Co…
September 10, 2018
Building on the success of its Reflex Variable Rate Fertigation system, Agri-Inject has taken fluid injection to the next level Read More
Industry NewsTeralytic Earns Ag Data Transparent Certification
September 10, 2018
Soil analytics company Teralytic has completed the Ag Data Transparent certification, affirming that their data use is private, secure, and Read More
Business ManagementTop 20 Two-Year Colleges for Precision Agriculture
September 10, 2018
Earlier this year, I compiled a list of the 25 best colleges for precision agriculture. It was quite the process. Read More
Industry NewsRaven, Topcon Announce Slingshot API Agreement
September 6, 2018
Raven Industries and Topcon Agriculture announced today a licensing agreement for Topcon Agriculture’s use of the Slingshot Application Programming Interface Read More
Tablet Grower
Data ManagementThe Power of Predictive Analytics in Agriculture
September 5, 2018
Years ago if we would have been told computers, data, and technology would be scattered around every farm there may Read More