Quick Rewind: Ohio Dealer Talks Deere-Precision Planting Fallout

Tim Norris, Ag Info Tech

A few weeks ago I took a quick trip south down I-71 to Central Ohio (for you non-Buckeyes, I-71 runs North-South between Ohio’s three major cities) to visit with Ag Info Tech (AIT) CEO and VP of Sales Tim Norris, who had promised to walk me through some basic steps in yield monitor calibration for an upcoming feature in PrecisionAg® Professional (that feature will run in August’s print issue).

Anyways, while hanging with Tim it dawned on me that, having been a Precision Planting dealer since 2013, who better to ask for some perspective on that perplexing situation back in May when Monsanto informed Deere and Precision Planting that it was pulling out of the deal, killing it before U.S. anti-trust regulators even had the chance.

“I don’t really have a clue as to who will pick it up,” Norris said after we wrapped our yield monitor calibration 101 session. “I’ve heard Case IH, AGCO, even that Greg (Sauder, founder of 360 Yield Center) might be buying it back. I just hope that whoever buys it sees the value in the dealer network, along with the products that they have. When you look at a lot of the equipment dealers, they’re great at what they do in selling and delivering equipment, but electronics hasn’t traditionally been their forte, especially in the past.”

As far as what the deal means for Precision Planting’s dealer network – Norris’ AIT is one of 19 premier dealers in and around the Mid-Ohio region – jury’s still out.

“I don’t know if it’s good or bad for us, it kind of depends on who ends up buying it,” Norris shares. “I just hope they realize that you have to have a dealer that understands the electronics and can get out there and service it, install it correctly, set it up correctly, calibrate it correctly, and diagnose it correctly, because if you don’t have that and you rely on a mechanic servicing this equipment you’re going to fail.”

But Mr. Norris, if you had to go out on a limb and guess who would be the best fit to pick up the Precision Planting line, who would that be?

“I really think that if they’d have licensed it to Ag Leader and maintained the dealer network it would have been a win-win for farmers, dealers, and Ag Leader, because they’d have another product to sell, and the farmers would have another choice in displays to run it through.

“I think it’s great though that John Deere basically has endorsed their product line by saying they want to buy it,” Norris adds. “And Ag Leader has basically endorsed their product line, by saying they’d be interested in utilizing some of that. Now, Ag Leader has a great display in the Integra, and they were going to integrate that with Precision Planting parts, which would have been a big deal.”

And that’s all we got from Tim before we went off-the-record, hence the “Quick Rewind” slug in the headline.

We’ll see where this Deere-Precision Planting thing goes in the coming months, but I’m optimistic that our upcoming InfoAg show in St. Louis at the end of the month will provide some clarity as to the immediate future of one of our industries’ biggest innovators.

Topics: , , ,

Leave a Reply

One comment on “Quick Rewind: Ohio Dealer Talks Deere-Precision Planting Fallout

Industry News Stories
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in $20 Million Deal
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
Wheelman-Pro
Industry NewsAgJunction Expands Automatic Steering Market to Smaller Farms
August 14, 2018
AgJunction, the autosteering company, has introduced Wheelman, a new way for farmers to automatically and accurately steer farm equipment at Read More
Data Science tablet
Data ManagementMicrosoft, Agile Networks Detail Central Ohio Broadband Expansion Project
August 9, 2018
Agile Networks, a leading provider of telecommunications solutions, and Microsoft Corp. has announced a new agreement to bring broadband internet Read More
AmericasIvy Tech Opens Center of Excellence to Train Tomorrow’s Precision Ag Service Providers
August 9, 2018
Students interested in careers in precision agriculture equipment technology or diesel technology now have the opportunity to pursue certificates, technical Read More
Trending Articles
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in $20 Million Deal
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
1 On 1 With Paul Schrimpf: Simplot’s Allan Fetters
PrecisionAg InstituteOne on One With Simplot’s Allan Fetters
August 8, 2018
Allan Fetters of PrecisionAg Institute partner Simplot Grower Solutions talks about techology trends and key learnings from the recent InfoAg Conference in this exclusive interview with PrecisionAg's Paul Schrimpf. Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
August 1, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More
AmericasIntegrity Ag Group: People Over Precision
July 30, 2018
It’s not every day that this reporter walks into the office of a precision ag dealer, sits across from the Read More
farmer-tractor-tablet
Systems ManagementWhat is Digital Farming — Really?
July 24, 2018
The agricultural community has spent several years synthesizing an operational description for digital farming. In several cases, there have also Read More
Data ManagementInfoAg News: Farmobile Launches DataEngine, Streamlines DataStore Buyer Process
July 17, 2018
Busy times these days out in Leawood, KS, for ag data startup Farmobile, as they continue to – pardon the Read More
Latest News
John Deere Operations Center
Data ManagementMaximize the John Deere Operations Center for Your Cust…
August 16, 2018
Today’s farming operation looks different than it did 20, 10, even just a few years ago. Technology continues to shape Read More
Service ProvidersNew Ag Retail Survey Identifies Key Business Challenges
August 16, 2018
From commodity prices and competition for business to future-proofing the operation, ag retailers shared their challenges and concerns in a recent survey conducted by Proagrica. Read More
WinField’s Joel Wipperfurth On Empowering Data-Driven Decisions
InfoAg ConferenceOne on One with Joel Wipperfurth, Winfield United
August 15, 2018
Winfield United's Joel Wipperfurth discusses ag technology trends and topics during last month’s InfoAg Conference. Read More
Geosys
Industry NewsUrtheCast to Acquire Geosys from Land O’Lakes in …
August 15, 2018
UrtheCast Corp. and Land O’Lakes, Inc. today announced they have entered a binding term sheet for the purchase of Geosys Read More
Harvest
Data ManagementAre You Ready for This Year’s Digital Harvest?
August 15, 2018
As the days in the Northern Hemisphere slowly get shorter, they are getting longer in the Southern Hemisphere and everywhere Read More
Wheelman-Pro
Industry NewsAgJunction Expands Automatic Steering Market to Smaller…
August 14, 2018
AgJunction, the autosteering company, has introduced Wheelman, a new way for farmers to automatically and accurately steer farm equipment at Read More
Drip-irrigation
Precision IrrigationFertigation as a Precision Agriculture Tool
August 14, 2018
Fertigation is a fertilizer application method in which dissolved fertilizers are delivered to the crop through the irrigation system. This Read More
Events5 Reasons You Should Attend Growing Innovations
August 13, 2018
The specialty crop market is wracked by unprecedented change: labor scarcity, water shortages, pressing demands for increased quality and transparency Read More
Data Science tablet
Data ManagementMicrosoft, Agile Networks Detail Central Ohio Broadband…
August 9, 2018
Agile Networks, a leading provider of telecommunications solutions, and Microsoft Corp. has announced a new agreement to bring broadband internet Read More
AmericasIvy Tech Opens Center of Excellence to Train Tomorrow&#…
August 9, 2018
Students interested in careers in precision agriculture equipment technology or diesel technology now have the opportunity to pursue certificates, technical Read More
1 On 1 With Paul Schrimpf: Simplot’s Allan Fetters
PrecisionAg InstituteOne on One With Simplot’s Allan Fetters
August 8, 2018
Allan Fetters of PrecisionAg Institute partner Simplot Grower Solutions talks about techology trends and key learnings from the recent InfoAg Conference in this exclusive interview with PrecisionAg's Paul Schrimpf. Read More
Corn field sunset
Industry NewsTrimble RTX Correction Technology Now Delivers Two Cent…
August 7, 2018
Trimble has announced that its Trimble RTX GNSS corrections technology can now achieve horizontal accuracies of better than two centimeters. Read More
Sentera-Gimbaled-Quad-Sensor
Sensors/IoTSentera Gimbaled Quad Sensor Optimizes Crop Health Data…
August 7, 2018
Sentera’s Quad sensor is now available in an integrated gimbal-stabilized package for DJI Inspire and Matrice drones. Featuring four fully-customizable Read More
BigDataSmall2
Data ManagementPrecision Agriculture: A Smaller Approach to Big Data
August 7, 2018
Big data is one of the most buzzed-about concepts in our industry. Rarely do we read a newsletter, attend a Read More
Grower-Retailer
Industry NewsAgworld, K-coe Isom Form Strategic Partnership
August 6, 2018
Agworld and K-coe Isom have announced a strategic partnership that will see them integrating business advisory and technology to deliver Read More
Industry NewsAgEagle Acquires Agribotix
August 6, 2018
AgEagle Aerial Systems has signed an agreement to acquire substantially all of the assets of Agribotix, a Boulder, CO-based drone-enabled Read More
Digital-Farming
Systems ManagementImplementing Digital Farming’s Five Major Needs
August 2, 2018
Building a house starts with a plan and then a foundation; it does not start with doors and windows. From Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
August 1, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More