Pinnacle Joins Crowded E-Commerce Segment With My Pinnacle Portal Launch

Pinnacle Joins Crowded E-Commerce Segment With My Pinnacle Portal Launch

Pinnacle announced today the launch of its new website along with a new interactive grower-customer portal, My Pinnacle.


The No.6-ranked CropLife 100 outfit claims its revamped website provides the ultimate user-friendly experience with improved navigation and mobile-enabled functionality throughout. Among the most notable new additions, according to the company: the My Pinnacle online portal which brings customers new levels of convenience. Through My Pinnacle, customers reportedly can access their account any time on desktop and mobile devices to view statements and make payments. Customers also receive product updates, special discounts, and helpful crop guides.

“Our strategy has always been about taking care of our customers with outstanding, personal service, and we are expanding this approach with new online capabilities,” said Rob Marchbank, Chief Executive Officer. “In a recent survey we conducted with growers, they told us they wanted retailers to offer greater convenience. My Pinnacle and our new online solutions are part of the answer. They are a natural extension of the long-standing relationships we have built with the grower. The new site, coupled with My Pinnacle, will enable a seamless, enhanced customer experience.”

Customers will also now have online access to a comprehensive catalog for crop protection products. This extensive product catalog furthers Pinnacle’s commitment to bringing the best products to customers from many of the industry’s top suppliers, such as Innvictis Crop Care, Corteva Agriscience, Monsanto Co., BASF Corporation, FMC Corporation, and more.

The new website is live at and will be updated on a regular basis with new products, business activity, milestones, and more, Pinnacle says.

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