It’s a strategic union, as iNet has built out a robust web portal, Content Management System (CMS) and broad customer base in the ag industry with its FarmCentric platform that complements Myriad’s mobile grain platform, called Bushel. Bushel is the grain industry’s first native automated mobile app platform for elevators and cooperatives to connect with their growers and deliver real-time actionable information via a custom elevator-branded mobile app.
Bushel currently serves more than 5,000 growers and more than 180 grain elevators across the Midwest and Canada. iNet, on the other hand, boasts serving more than three dozen grain companies accounting for nearly 700 elevator locations across the country as well as providing services for livestock, trade associations, publishers, ag retailers, market advisors and other agribusinesses.
“iNet really pioneered cloud-based technology in the agriculture space with the emerging of the Internet and the capabilities that enabled,” said Jake Joraanstad, co-founder and CEO. “They have built a talented team, strong customer base and an industry-leading web portal that complements our Bushel platform and strengthens the capabilities and product offering of both companies, presenting exponential benefits to our elevators, growers and the entire industry.”
iNet’s FarmCentric platform will continue serving its current customers, which include grain retailers and agriculture publishers. Myriad currently plans to keep Bushel’s offerings separate from FarmCentric. Future plans include integration in the areas where the platforms overlap on the grain retail side, in addition to continuing the platform for ag publishers under the FarmCentric brand. This will help combine the new value that Bushel brings to market and the great web platform that is FarmCentric.
“Bringing web and mobile to agriculture has been a big market for us,” said Chet Slump, iNet’s current President and founder. “Myriad and the Bushel platform provided the right opportunity to continue to leverage the power of technology for the benefit of agriculture that iNet and FarmCentric were built on.”
“I’m confident in this path for our technology and our people to continue to serve our customers and the ag industry as I move on to pursue other opportunities,” Slump added.
iNet’s current vice president, Dan Kuyper will lead the Omaha, Nebraska office and team. Myriad will also leverage iNet’s existing partnerships with other agricultural companies with the intention of helping those companies expand or accelerate their mobile technology initiatives.
“Combining our teams will allow us to bring more resources to bear on projects, provide more innovation, and leverage expertise in expanded domains,” said Dan Kuyper, iNet vice president. “We are very excited about the benefits and opportunities this merger will provide for our current customers.”
Myriad has experienced significant growth in recent years. The firm was recognized as a top app developer in the Minneapolis region by Clutch.co., and was twice named to the Inc. 5000 List of America’s fastest growing companies. The company has also recently done projects with industry leaders, Bobcat, John Deere, NAU Country Insurance, MetaFarms and Landus Cooperative.
“We see a great fit with culture and commitment to leveraging the latest technology tools to the benefit of agriculture,” added Joraanstad. “There’s a shared knowledge base in agriculture and passion for technology between our teams.”
iNet’s experienced and talented team of engineers will become Myriad employees and be retained in the Omaha, Nebraska location–an important hub for agriculture. iNet will operate as a division of Myriad for the foreseeable future.
“We really see this acquisition as a strategic move to take advantage of the best technology for the benefit of the ag industry we serve, from large multi-national corps to mid-level cooperatives to individual growers,” added Joraanstad. “We believe a customer-focused, technology-first approach can connect the entire supply chain to empower the best decision-making at every level.”