BASF on Why Precision Agriculture is the Future

BASF on Why Precision Agriculture is the Future

Geoff Mackey, corporate affairs and sustainability director, BASF, speaks with Ian Welsh about the importance for agriculture’s supply chains of efficiency to maximize outputs while minimizing inputs, and how the use of GPS, monitoring and drone technology, for example, can help. Their conversation is captured in a podcast on


Mackey discusses the techniques and technologies that are appropriate for smaller and larger farmers, and what companies need to think about so they target resources in the right way, and reduce waste at the same time.

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Rodger Meyer says:

How much will net income increase by buying all this high tech expensive equipment?