Agworld Strengthens Team with Key Appointments

Agworld Strengthens Team with Key Appointments

Agworld, a global leader in farm management software and collaborative data solutions, has announced the appointment of Mike Betts as VP of U.S. Business Development, LeeAnn Murphy as VP of U.S. Operations, and Reinder Prins as Marketing Manager. The new appointments will help lead Agworld with further expansion in the U.S., Australia, and other markets to meet the demand for data-driven collaborative farm management solutions.


The Australian agricultural sector, where Agworld already has a very strong footprint, is set to grow even further in the coming years to satisfy demand from Asia and other regions for high quality agricultural products. The Australian government welcomed a report from the CSIRO (Commonwealth Scientific and Industrial Research Organisation) this week that suggests giant dams could be built in Queensland and the Northern Territory to potentially create an additional 400,000 hectares of irrigated agriculture. Technology providers such as Agworld stand to benefit from these kinds of large-scale developments.

“Although Eastern Australia is currently in the grips of a crippling drought, we’re still seeing strong demand for data-driven solutions from both growers and agronomists,” said Doug Fitch, Agworld CEO. “Agworld allows growers to seamlessly share their data with agronomists, financial service providers, and equipment suppliers such as John Deere. We feel that growers are starting to increasingly realize that agtech is not just about buying new tools and equipment, but just as much about capturing data and using it to its full potential. Agworld is focused on delivering the independent platform for growers, enabling data-driven decision making even more tangible through collaboration with service providers.”

With user-friendly, web-based software and apps for both iPhone and iPad, Agworld offers a platform that lets growers and co-ops collaborate with farm staff and other service providers. Growers can use this data to create budgets, manage jobs, maintain their farm records, and create reports.


Agworld has not been present in the U.S. market as long as it has been in the Australian market, but its partnerships, such as the one recently announced with K-Coe Isom, are getting a lot of attention from both growers and co-ops and it is for that reason that Agworld is expanding the U.S. team.

“Low commodity prices for crops such as beans and corn are a major concern for growers in the U.S. and we find that we can help them track their budgets to ensure they are staying profitable,” Fitch ads. “Likewise, for co-ops and contractors it becomes even more important to work efficiently in these kind of market conditions; by working on an integrated platform with growers, agronomists, co-ops, applicators. and other contractors, maximum efficiency is ensured.”

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